Warm weather, sun-kissed skin, and blissful beach days have arrived: Summer 2023 is finally here! This season, we’ve scouted fresh trends to cover you for boat days, wedding season, casual farmer’s market runs, and everything in between. We’re not suggesting you buy a whole new closet (although we fashion-lovers at VIE can vouch for that), but instead, pick up a few new staple pieces from our favorite small businesses at 30Avenue to upgrade your wardrobe. Whether vacationing in Europe or simply dreaming of Mediterranean blues, read on for this season’s freshest trends and best finds from these beautifully curated local boutiques.

Oyster Bay Boutique Hotel, founded in 2021, is downtown Pensacola's newest boutique hotel owned and operated by the Studer Family of Companies. After a complete interior renovation led by Bear General Contractors, the hotel has officially opened its doors on Bayfront Parkway. Established in the historic district of downtown Pensacola the property’s concept focuses on local authenticity, modest luxury, and natural design and is the city’s first hotel to focus on sustainability and wellness.