Summer Looks to Love from the Shops at 30Avenue

Categories: Fashion, Lifestyle, Local,
June 26, 2023,

Summer Looks to Love from the Shops at 30Avenue

By Hailey Bethke

Warm weather, sun-kissed skin, and blissful beach days have arrived: Summer 2023 is finally here! This season, we’ve scouted fresh trends to cover you for boat days, wedding season, casual farmer’s market runs, and everything in between. We’re not suggesting you buy a whole new closet (although we fashion-lovers at VIE can vouch for that), but instead, pick up a few new staple pieces from our favorite small businesses at 30Avenue to upgrade your wardrobe. Whether vacationing in Europe or simply dreaming of Mediterranean blues, read on for this season’s freshest trends and best finds from these beautifully curated local boutiques.


Gulf-coast born and raised designers, Ashley Schoenith of Heirloomed and Emily Raffield of BECASA, recently rallied together to create an effortlessly chic collection designed for summer living–all found at BECASA, of course! This capsule features breezy cotton block-printed with Northwest Florida’s signature palmetto leaves. We love this Cotton Wrap Top to style over a bikini for the beach or paired with the matching Resort Skirt for a classy dinner fit. Raffield agrees with this assessment; swipe for her recent dinner party on the beach to see how she styled her friends in the Palmetto collection.

BECASA is one of our favorite stores on 30A and for good reason! If simplicity and versatility are calling your name, there’s no better staple piece than this Linen Midi Dress. This simple style is flattering on all body types and even comes in six colors. You can dress it down with comfortable flats or sandals for a casual coffee run, or level up for dinner by adding these Ivory Bangles and your favorite purse and heels.


KREWE is one of the newest additions to 30Avenue, with their pop-up style “Tiny House” showcasing the best shades on 30A. We love these bright aviators to add a splash of color, and these oversized rosy-rimmed glasses were made for sipping rosé. Speaking of which, we highly recommend enjoying a glass of world-class wine at next door Cuvee 30A after your shopping experience!


If you love to get a sweat sesh and shopping all in one trip, MYST, short for Modern Yoga Style, is essential. Stop by for a hot yoga class led by encouraging instructors (who love to have fun and always have the best beats playing in the background) and browse the shop afterward. Expect a wide selection from all the best athletic brands, including Alo Yoga, Varley, and Joah Brown. We love how MYST styled this pink ribbed workout set from Spiritual Gangster to add some vibrant pink to your summer wardrobe. How can you not be happy when working out in this outfit?


We could shop in Willow all day long! From accessories to bright statement outfits or high-quality basics, Willow has it all–including the best stylists in-store to help you create the perfect look. We love this leopard dress to add a touch of wild to your wardrobe. Pair with these Courtside Tennis Bracelets for a classic, colorful look. Be sure to check out Willow’s socials for their fan-favorite jewelry pop-ups, too!

Visit to learn more.

Share This Story!




Sign up to receive exclusive content updates