Meet Natalie Annette

A Visionary, Designer & Entrepreneur

By Kelly Curry | Photography courtesy of Natalie Annette

Born into a rich lineage of Italian culture, seasoned with a zest for global exploration, and fueled by a profound sense of purpose, Natalie Annette embodies a life dedicated to design and sharing her extraordinary vision with the world.

As a third-generation Italian and a world traveler, Natalie’s entrepreneurial journey as an interior designer, product designer, and author has been shaped by her diverse experiences and unwavering commitment to living a life with purpose. It was during a book signing for her children’s book, The Grand Festive Picnic, in Beverly Hills in 2012 that Natalie had a pivotal realization. Observing the dynamics between children and their mothers, she recognized the influential role women played in purchasing decisions. With this insight, she pivoted her business model to target women as her primary market, with children as a secondary focus.

Inspired by her children’s book, Natalie embarked on a journey to design a line of home decor and entertainment products that captured the whimsy and elegance of The Grand Festive Picnic. “The book is about friendship and celebration. The adventurous Lulu the Lioness embarks on a journey with friends to host a grand festive picnic, meeting and greeting fun characters along the way to the beach,” says Natalie. “It’s all about hosting, dining, and gathering to celebrate the joy of friendship.” The Jubilee Collection by Natalie Annette, a premium porcelain tableware pattern, was designed with these principles in mind and assuredly exudes sophistication and charm. Since its inception in 2017, the collection has expanded to include a range of home decor, hospitality, and gift items such as picnic sets, tabletop goods, wallpapers, and more, each bearing Natalie’s signature touch of timeless elegance and playful classic design.

Her E Collection, boasting various tableware items and accessories, combines Natalie’s love of all things equestrian with influences from everything from English riding to Western ranch life and the Kentucky Derby.

Over the past decade, Natalie has curated an extensive portfolio of products, ranging from tableware and linens to jewelry and Murano glass chandeliers. Through her eponymous lifestyle brand, Natalie Annette, she invites customers to experience the joy of friendship and celebration from her illustrated story, embodied in every meticulously crafted piece. Whether it’s a cozy throw pillow, an elegant dish set for your dining table, or a luxurious weekend bag, each item reflects Natalie’s dedication to enhancing her customers’ lifestyles and fostering happiness in their homes.

A commitment to exceptional quality and customer service is central to Natalie Annette’s brand ethos. With a customer base spanning four generations, Natalie’s brand resonates with individuals seeking to elevate their living spaces with timeless elegance and impeccable craftsmanship. Through targeted catalog distribution and an online presence, Natalie Annette aims to expand her brand recognition globally, making it a household name synonymous with luxury, style, and celebration.

Natalie Annette is more than just a designer; she is a visionary whose eclectic flair and innovative spirit continue to shape the world of interior design. With over twenty years of experience, she has earned a reputation for her impeccable attention to detail and ability to create stunning interiors tailored to each client’s unique lifestyle and aesthetic preferences. Her vision also includes vehicle interiors, hotel design, custom textiles and carpets, and much more.

Stepping into Natalie Annette’s world takes customers through traditional motifs with modern twists and eclectic flourishes that captivate the imagination. Natalie’s creations invite you to embrace the beauty of everyday life and celebrate the moments that matter most.

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Discover the Natalie Annette lifestyle and let your world shine its brightest. Visit NatalieAnnette.com or follow her on Instagram @natalieannettedesign to learn more, shop, and get the latest news.