Vie is a French word meaning “life” or “way of living.” VIE magazine sets itself apart as a high-gloss publication that focuses on human-interest stories with heart and soul. The award-winning magazine was founded in 2008 by Lisa and Gerald Burwell. VIE includes national stories on fashion, culture, travel, philanthropy, food, and more and has a distribution of 25,000 copies monthly and a total circulation of about 50,000 per issue.
The magazine is distributed throughout the United States and sold on newsstands in the following airports: John F. Kennedy International (New York), Boston Logan International, O’Hare International and Midway International (Chicago), Philadelphia International, Baltimore–Washington International, Houston Hobby, Memphis International, Nashville International, Orlando International, and Hartsfield–Jackson Atlanta International. VIE is also sold in Barnes & Noble and Books-A-Million, as well as newsstands in New York City near Penn Station, to name a few. From Seattle to NYC with a concentration in the Northeast, VIE is known for its unique editorial approach—a broad spectrum of deep content with rich photography.
VIE magazine boasts a smart, successful readership that stretches from New York to Los Angeles. VIE readers have refined tastes and are socially connected and tech-savvy. Educated professionals, they have established their careers, raised their children, and now possess the free time and income to pursue travel, home improvements, decorating projects, and leisure activities. They are not do-it-yourselfers—they prefer hiring contractors and maintenance services. They love to shop in person, online, and by phone from high-end boutiques, specialty shops, and catalogs.
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