Vie is a French word meaning “life” or “way of living.” VIE magazine sets itself apart as a high-gloss publication that focuses on human-interest stories with heart and soul. The award-winning magazine was founded in 2008 by Lisa and Gerald Burwell. VIE includes national stories on fashion, culture, travel, philanthropy, food, and more and has a distribution of 25,000 copies monthly and a total circulation of about 50,000 per issue.

The magazine is distributed throughout the United States and sold on newsstands in the following airports: John F. Kennedy International (New York), Boston Logan International, O’Hare International and Midway International (Chicago), Philadelphia International, Baltimore–Washington International, Houston Hobby, Memphis International, Nashville International, Orlando International, and Hartsfield–Jackson Atlanta International. VIE is also sold in Barnes & Noble and Books-A-Million, as well as newsstands in New York City near Penn Station, to name a few. From Seattle to NYC with a concentration in the Southeast, VIE is known for its unique editorial approach—a broad spectrum of deep content with rich photography.


VIE magazine boasts a smart, successful readership that stretches from New York to Los Angeles. VIE readers have refined tastes and are socially connected and tech-savvy. Educated professionals, they have established their careers, raised their children, and now possess the free time and income to pursue travel, home improvements, decorating projects, and leisure activities. They are not do-it-yourselfers—they prefer hiring contractors and maintenance services. They love to shop in person, online, and by phone from high-end boutiques, specialty shops, and catalogs.

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From the finest artistically bound books to paperless digital publication and distribution, The Idea Boutique® provides comprehensive publishing services to authors and organizations. Its team of creative professionals delivers a complete publishing experience—from the initial review of a manuscript through to distribution. As the publisher of its own award-winning magazines, The Idea Boutique® is meticulous in conception, design, and writing services for all projects; these skills are a benefit to clients’ publishing ventures, as the creative team has the heart and soul it takes to publish quality manuscripts. With photographers, designers, writers, and editors on staff, The Idea Boutique® can take your publishing venture from start to finish—all that’s needed is your vision.


VIE Staff - Gerald BurwellGerald Burwell   |   Founder / Publisher

VIE Staff - Jordan StaggsJordan Staggs   |   Managing Editor
VIE Staff - Tracey ThomasTracey Thomas   |   Art Director

VIE Staff - Meghn HillMeghn Hill   |   Digital Marketing Director
VIE Staff - Lucy MashburnLucy Young   |  Assistant Art Director

Hannah VermillionHannah Vermillion   |   Graphic Designer
Olivia PierceOlivia Pierce   |   Graphic Designer

Abigail RyanAbigail Ryan   |   Assistant to the Editor-in-Chief
Romona Robbins - VIE Magazine Staff WriterRomona Robbins   |   Contributing Photographer

Carlo Pieroni - VIE Magazine Staff WriterCarlo Pieroni   |   Contributing Photographer
Tori PhelpsTori Phelps   |   Contributing Writer

Sallie BoylesSallie W. Boyles   |   Contributing Writer
Nick RacheotesNicholas S. Racheotes   |   Contributing Writer

Anthea Gerrie - VIE Magazine Staff WriterAnthea Gerrie   |   Contributing Writer
Steve Larese - VIE Magazine Staff WriterSteve Larese  |   Contributing Writer/Photographer

Carolyn O'Neil - VIE Magazine Staff WriterCarolyn O’Neil   |   Contributing Writer
Greg Cayea - VIE Magazine Staff WriterGreg Cayea   |   Contributing Writer

Janet Thomas - VIE Magazine Staff WriterJanet Thomas   |   Contributing Writer
Lizzie Locker - VIE Magazine Staff WriterLizzie Locker   |   Contributing Writer

Nicholas Grundy - VIE Magazine Staff WriterNicholas Grundy   |   Contributing Writer/Photographer