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Naomi Campbell Hits the Emerald Isle

Categories: Fashion,

September 24, 2015,

Newbridge Silverware jewelry recently announced international supermodel Naomi Campbell as the new face of its brand.

Campbell, recognized as one of the original supermodels, appeared on the cover of VIE’s July/August 2015 Art & Style Issue in a photo from her Fashion for Relief charity runway show at New York Fashion Week. The team here at VIE was thrilled to learn about her new campaign with Newbridge, as our own ties to Ireland run deep with our sister magazine, Connemara Life, focusing on travel and culture in Ireland’s western region, also ran in the Art & Style Issue. It’s a small world after all!

Campbell will work with Newbridge Silverware to launch its ‘little blue box’ campaign and to promote its new and existing collections over the next two years. Campbell will feature in all press advertisements for the company, which have been shot in Ireland by leading Irish photographer Barry McCall.

Check out this video for a behind-the-scenes peek at Campbell’s first Newbridge photo shoot!

The new campaign will focus on the surprise and delight of giving or receiving a gift in the iconic Newbridge Silverware blue box, no matter what the occasion. Instantly recognizable, the Newbridge Silverware blue box is synonymous with the quality, craftsmanship, and heritage associated with the brand.

Commenting on the announcement, William Doyle, CEO of Newbridge Silverware said, “We are delighted to reveal Naomi Campbell as the new face of Newbridge Silverware. As one of the most beautiful and recognizable faces in the world, Naomi embodies grace, style, beauty, and strength and is the ideal fit for us. Working with Naomi, we want to take our brand to a new level and continue to grow our appeal both in Ireland and internationally.”

Supermodel and actress Campbell said, “I am thrilled to be here in Ireland for this announcement. When I was initially approached by William Doyle and his team, I was instantly intrigued by the Newbridge Silverware story. I was fascinated by the company’s heritage having evolved from a premium cutlery manufacturing business to one of Ireland’s biggest jewelry and home ware brands. The design, creativity, and craftsmanship associated with all the products made by Newbridge Silverware are really impressive. For me, this partnership is about making affordable, quality design available to style lovers all over the world. I look forward to working with Newbridge Silverware to help tell their story over the next two years.”