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The BECASA Lifestyle

Photography by Lauren Athalia |
Styling by Emily Raffield |
Hair and makeup by Stacy Alderson

Our address is the beach.”

The magic of the landscapes, locals, and lifestyle along the Florida Panhandle’s coastline was something that Emily Raffield never took for granted while growing up near the Gulf of Mexico. Still, she appreciates it now more than ever. After living in Atlanta and working corporate jobs, Raffield realized she was a Florida girl through and through, and she wanted to share that laid-back Old Florida lifestyle with the world. This passion inspired her not only to publish a book, Saints of Old Florida, but also to start a clothing and accessories brand celebrating all things beachy.

BECASA was born of a desire to create lightweight, versatile, durable apparel that is perfect for a day at the beach. It can also transition to brunch and dinner dates, errand-running, or just lounging on the porch with a good book and some sweet tea.

“We offer the essentials needed to surrender to a coastal mentality of beauty and ease,” Raffield expounds in the BECASA mission statement.

The brand’s simplicity and great sense of style led to its success when the founder opened her first store in downtown Apalachicola and began selling online. As its popularity grew among women of all ages, so did the boutique’s offerings as Raffield started partnering with like-minded brands who embody the coastal charm she loves.

This spring, Raffield opened her second brick-and-mortar shop in the upscale retail, dining, and entertainment district of 30Avenue in Inlet Beach, Florida. BECASA at 30Avenue offers the brand’s signature styles along with collections from other designers, accessories, jewelry, local art, home decor, gifts, books, and more. Stop by to start living the BECASA lifestyle!

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