Transcending Real Estate

Helping You Find Your Magnetic North

Photography courtesy of The Beasley Group

In an area with a bustling real estate market that’s as wide-reaching as the Gulf Coast region in Northwest Florida, it’s no wonder there are thousands of real estate professionals to assist buyers and sellers. The Compass real estate brand spans over seventy-two markets across the US and has differentiated itself by having “the solutions-driven mindset of a startup and the sophistication of a luxury brand.” Compass has joined the group of national and international real estate brokerages with offices in the Gulf Coast market of Walton, Bay, Okaloosa, and Santa Rosa Counties, also known as the Emerald Coast.

Brian Beasley, broker associate of The Beasley Group under the Compass brand, first got his foot in the door of real estate by working in the construction business in Asheville, North Carolina. The Auburn University graduate lived there in the early 2000s while remodeling and flipping houses and says he eventually saw an opportunity in the brokerage side of the real estate business. He became a licensed realtor in 2003 and spent time in the Asheville market before relocating to the affluent Northwest Florida region along Scenic Highway 30-A.

The luxury market around 30-A is, like Asheville, largely second homes and investment properties. This also means it’s common for realtors to encounter diverse visions and preferences from buyers in the area. The Beasley Group primarily services the 30-A area, specializing in waterfront properties. However, its team’s reach covers areas from Panama City to Navarre, Florida, with multiple agents on the job. The team comprises nine members, Beasley says. “Collaboration is at the heart of our operations, extending from our administrative team to our agents. We function cohesively as a unified team.”

VIE caught up with Beasley for this special real estate section of this home issue to chat about the 30-A market, current industry trends, and more.

VIE: Are you seeing any interesting trends in real estate? What can buyers and sellers expect in the coming year?

Brian Beasley: In recent years, we’ve observed a significant surge in new construction, often accompanied by the acquisition of older properties. Currently, we’re navigating a period of market stabilization, with many uncertainties in the air, particularly as we approach an upcoming election year. Despite these uncertainties, we anticipate a “soft landing” for the economy rather than a recession. We believe inventory will grow in 2024, exerting a notable influence on property prices. Additionally, we’re closely monitoring the impact of interest rates, especially in the context of the decisions made by the Federal Reserve, as they will play a pivotal role in shaping our investor market.

VIE: What makes you and your team one of the most knowledgeable and desirable in this area as a real estate group? How does being under the Compass umbrella aid that?

BB: This year, we hold the number two spot among medium-sized teams on 30-A and ranked the number four medium-sized team across Northern Florida in sales, according to Real Trends. With that, we have over twenty years of experience selling luxury real estate with over $710 million in home sales.

Our alignment with Compass, the country’s top brokerage, underscores our commitment to excellence. Within this notably extensive network, we hold membership in a Private Client Network group known as PCN. Furthermore, we enjoy the privilege of exclusive referral partners hailing from essential feeder markets. Under the Compass umbrella, we can provide our clients with exclusive offerings. One of them is Compass Concierge, a program that enables sellers to use the funds for home improvements, furnishings, and more to enhance their home’s marketability. These are just a few examples that set us apart and make us distinctive.

Playing the matchmaker role and witnessing people’s excitement during the home-buying journey is truly rewarding.

VIE: What is your favorite part about helping clients through the home-buying process?

BB: I find immense satisfaction in translating a client’s desires into finding the perfect match among our available properties. Playing the matchmaker role and witnessing people’s excitement during the home-buying journey is truly rewarding. The most demanding aspect of this process has been dealing with limited inventory, which requires resourcefulness to uncover potential off-market properties and assemble deals.

VIE: What would you say is your specialty, if you have one?

BB: Waterfront homes are definitely our specialty. I spend much of my time on the water, especially the bay, fishing and boating. It’s crucial to me to maintain consistency between my personal interests and our business, enabling us to do what we genuinely love. As a result, we take pleasure in representing a diverse range of waterfront properties, including bayfront, Gulf-front, and coastal dune lake homes, making them available to our clients.

VIE: Is there any news from the market that you’d like to share with our readers?

BB: We have a substantial number of upcoming new construction projects that we’re eagerly anticipating and can’t wait to unveil to the public. We’re also considering organizing events to showcase these properties. Additionally, I’ll participate in the Compass Retreat in San Diego alongside our fellow Compass associates and members of my networking community, Private Client Network. These retreats provide an excellent platform to introduce people to the unique offerings of 30-A, as many individuals, even in Florida, may still be unaware of our location and what we represent.

VIE: Thank you, Brian!

— V —

---

Visit LP30A.com to browse luxury properties, learn more about The Beasley Group, or contact an agent.