Spritz Society

Photography Courtesy of Spritz Society

Everyone knows sparkling, ready-to-drink cocktails are having a major moment as consumers seek healthy and convenient options for imbibing. That’s why Ben Soffer (@boywithnojob) and The Toast podcast cohosts Claudia Oshry and Jackie Oshry founded Spritz Society, a sparkling cocktail that uses natural fruit flavors, real wine, and seven or less ingredients in every can.

On The Toast podcast, Claudia and Jackie often discuss their beverages, covering everything from flavors and collaborations to distribution locations and expansion into new states. The Toast has a significant audience, including many moms—who, as Oshry points out, “love wine”. Soffer’s podcast with Josh Peck, Good Guys, similarly shines a spotlight on the drink. Leveraging these sizable audiences, the founders’ large social media followings, and a great product, Spritz Society has quickly gained traction, forging partnerships with top-tier brands within just three years of its launch.

Don’t let anything dull your sparkle.

The wine-based sparkling cocktail brand recently partnered with VIE’s March Issue cover star, Lauryn Bosstick, creator and host of wellness brand and podcast The Skinny Confidential, to create a new flavor their fans would love. “Spritz Society and The Skinny Confidential have the most incredible communities. To bring them together just feels fun and on-brand—it feels very Spritzy!” says Bosstick. “Pink Lemonade just made the most sense. It was a little homage to how I like lemon on everything. It’s punchy, cheeky, and effervescent.”

“Spritz Society was founded on the idea that taste matters. Taste helps us make the most of the moment — and life is too short for drinks you don’t love” the brand shares. “If you believe every moment is worth elevating, you’re in the society. Everyone is welcome. We’re brought together by great taste.”

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Visit SpritzSociety.com or follow on Instagram @spritz to learn more or shop flavors.