
vie-magazine-july-salone-mobile-HERO
Salone del Mobile
July 2025
A Celebration of Thailand
Photo courtesy of HOST&HOME
Since 2015, the HOST&HOME project, an initiative developed by the Ministry of Commerce of Thailand, has supported local entrepreneurs in crafting unique lifestyle products that reflect the depths of Thai culture and creativity. In a landmark collaboration, the Department of International Trade Promotion selected fifteen exceptional Thai entrepreneurs from the HOST&HOME program to join renowned Italian designer Matteo Ragni of Matteo Ragni Design Studio. Together, Ragni and each of the fifteen companies chosen presented original furniture and home decor at the Salone Del Mobile 2025 in Milan. Each design reflected the concept of “The Golden Age of Thai Soft Power,” celebrating Thailand’s global cultural identity and heritage. The fifteen presenters exhibited unique creative visions, uniting traditional Thai elements with contemporary aesthetics.
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To learn more about the HOST&HOME Project and Salone Del Mobile 2025, please visit SaloneMilano.it/en/brands/hh-project and follow @isaloniofficial and @hostandhome_ditp on Instagram.
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