Pinky Swear NYC

vie-magazine-pause-page-pinky-HERO

Pinky Swear, NYC

July 2025

An Immersive Experience

Photo by Noah Fecks, courtesy of Pinky Swear

This isn’t just a restaurant with great art, nor is it an art space that simply serves food. It’s a true integration of both, designed to surprise and delight at every turn. —Will Horowitz, Culinary Director

Pinky Swear, located in the Lower East Side, is designed to ignite the curiosity of New Yorkers and redefine the intersection of art and cuisine. The new concept from South American hotel group Grand Hotels Lux, Daniel Picciotto, and Mark Croitoroo is meticulously designed to push boundaries. The immersive art lounge has curated an experience of hand-crafted installations and daring culinary creations, where every detail embodies the bold creativity of NYC. Will Horowitz’s avant-garde culinary vision and Jon Nutter’s exquisite signature cocktails come together in perfect harmony to create a truly remarkable experience. At Pinky Swear, guests are invited to step outside of their comfort zone and reconnect with their sense of wonder.

— V —


To see more from Pinky Swear, visit PinkySwearNYC.com and follow @pinkyswearnyc on Instagram.

Share This Story!

KEEP UP WITH THE LATEST STORIES FROM VIE