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palm desert house © Guachinarte, LUMAS.com, Limited Edition of 150, starting from $900. Visit Lumas.com/artist/guachinarte to learn more or shop prints.

Petite Pause: Palm Desert House

“The medium is the message. This is merely to say that the personal and social consequences of any medium—that is, of any extension of ourselves—result from the new scale that is introduced into our affairs by each extension of ourselves or by any new technology.”

—Marshall McLuhan

Marshall McLuhan (1911–1980), the visionary Canadian philosopher, professor, and media theorist, revolutionized our understanding of media’s impact on society. His profound belief that the medium is as significant as the message itself—if not more—holds even in today’s dynamic world. As we delve into the realm of AI-generated images, we witness their remarkable influence on the conveyed message. Their distinct algorithms and data-driven processes intricately mold the interpretation, cultural associations, and emotional resonance of visuals. This work by Guachinarte, a visionary digital artist, expertly captures the interplay of texture, light, and nature, bringing classic architecture to life in an exciting way. | palm desert house © Guachinarte, LUMAS.com, Limited Edition of 150, starting from $900. Visit Lumas.com/artist/guachinarte to learn more or shop prints.

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