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Louis Vuitton Pre-Fall 2025 Men’s Campaign

July 2025

Pharrell Williams Campaign to Begin in Miami

Photo by Rosie Marks | Courtesy of Louis Vuitton

Pharrell Williams unveils a pastel paradise of resort wear, conjuring the quintessential ambience of the beach into refined pieces with Louis Vuitton’s signature savoir-faire. —Louis Vuitton

Under the creative direction of Pharrell Williams, Louis Vuitton’s Pre-Fall 2025 Men’s campaign captures the essence of the modern traveler. The campaign is divided into two distinct chapters—Transit and Arrival—emphasizing the traveler’s journey rather than the destination. The voyage begins in Miami, where the Transit wardrobe channels the charm and nautical elegance of retro South Beach. It concludes in Paris with the Arrival wardrobe, embodying the sophistication of resort chic. Together, the two chapters display the evolution of the traveler from departure to arrival, capturing the transformation of style and sensation of leisure along the way.