Louis Vuitton x Formula One

An Iconic Partnership

Photo courtesy of Louis Vuitton

This is a partnership between two global icons linked first and foremost by their great passion for innovation, excellence, and creativity, which makes them two exceptional, timeless stories.—Stefano Domenicali, CEO of Formula 1

Louis Vuitton joined the fast lane as an Official Partner of Formula 1 racing, marking a bold new chapter in the House’s legacy of craftsmanship and innovation. Kicking off with the Formula 1 Louis Vuitton Australian Grand Prix 2025 in Melbourne, this decade-long partnership places Louis Vuitton at the forefront of global motorsport culture. From trackside branding to the iconic Trophy Trunks custom-built in the House’s historic Asnières atelier, Louis Vuitton will celebrate victory in style at every turn. This is a meeting where luxury design and elite performance race side by side.

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To see more from Louis Vuitton and Formula 1, visit LouisVuitton.com, Formula1.com, and follow @louisvuitton and @f1 on Instagram.