The Mood for Wellness
“Sporty and Rich began as a mood board for life,” says the brand’s website. Its creator, Emily Oberg, is inspired by images from the past and present that represent a life surrounded by beauty. And she and her team are making a lifestyle out of it. What started as a cozy, athleisure apparel collection has expanded to include a print magazine covering design, love, creativity, and forgotten moments and people. S&R’s collection of sweats, leggings, hats, and more is meant to emphasize longevity over momentary relevance, with a vintage charm that makes you want to wear them forever. The brand also partners with environmental nonprofit organizations to help reduce and offset the damage producing garments can do to our planet.
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