Heroes NYC

A Unique Dining Experience in SoHo

Photo courtesy of Gary He

Heroes and Pearl Box are bringing a fresh dining and cocktail experience to New York’s SoHo neighborhood, courtesy of the team behind Tokyo Record Bar and Niche Niche. Located at 357 West Broadway, Heroes is a tribute to the everyday heroes who have inspired its owners, with a menu focused on shared plates made from top-quality, seasonal ingredients. Pearl Box, the intimate upstairs bar, brings a stylish 1970s vibe. Chef Aaron Lirette’s menu highlights whole-animal cooking with crab beignets and dry-aged rib eye, complemented by a wine list by beverage director Kenneth Crum. Designed by Helena Barquet and Fabiana Faria, the space combines modern futurism with artistic nods to culinary and cultural icons. With private dining on the second floor and a cocktail lounge on top, Heroes and Pearl Box offer two unique and welcoming escapes for food and drink lovers.

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To learn more, visit Heroes-Restaurant.com and PearlBoxNYC.com and follow @heroesnyc and @pearlboxnyc on Instagram.