The Future of Regenerative Skin Care

Agatha Luczo

@FURTUNASKIN | FURTUNASKIN.COM

Way more than a triple threat, Agatha Luczo began her career at the age of sixteen when she began modeling on the runways of Oscar de la Renta, Moschino, and Thierry Mugler, gracing the pages of Vogue, W, and L’Officiel, and starring in campaigns for Chanel, YSL, and Hermès. During this time, she collaborated with world-renowned creative directors, designers, and photographers, honing her eye for design and cultivating her aesthetic taste, which she applies in her current role as the chief creative officer at the regenerative skin-care brand Furtuna Skin.

As a model, Luczo has worked with the most sought-after makeup artists, skin-care experts, and physicians, acquiring an extensive understanding of products, ingredients, formulations, supplements, and regimens to help care for her skin and overall health and well-being. She parlays this knowledge into Furtuna Skin to help drive the development of the brand’s multi-award-winning, high-performing products. Her natural beauty also radiates as the face of Furtuna Skin, showcasing the brand’s transformative effects.

Croatian by heritage, Luczo has long embraced one of the key components of the Mediterranean diet: extra-virgin olive oil (EVOO). She is also a double-certified olive oil sommelier who judges competitions worldwide, passionate about educating the public about the multiple benefits of olive oil, especially regarding the skin. She has become a sought-after expert for speaking engagements, appearing on panels alongside other beauty entrepreneurs at the Cosmetic Executive Women conference. She has also been profiled in Vogue, goop, Modern Luxury, and more. In 2022, she was honored in the Create & Cultivate 100 as one of a select group of entrepreneurs “shaking up beauty’s multibillion-dollar industry.”

Luczo’s joint philanthropic initiatives with her husband, Steve, have been widely lauded, particularly their charitable and economic work in rural Sicily, where their La Furtuna Estate is based and where the ingredients comprising Furtuna Skin’s five-star-rated products are grown. Through the sustainable farming processes they implemented on the Estate, they continue to be environmental stewards while generating employment for the families living in a region blighted by high unemployment historically. In 2019, Pope Francis conferred upon Steve and Agatha the Pontifical Order of Pope Saint Sylvester (one of five Orders of Knighthood awarded directly by the Pope) in recognition of their philanthropy.

Luczo lives with her husband and four children, traveling between the United States and Europe as a family. VIE was thrilled to catch up with her to chat a little more about being a powerful woman in business and a creative influencer:

VIE: How and when did you start using social media?

Agatha Luczo: I started using social media several years ago in more of a personal capacity. When we launched Furtuna Skin in November 2019, I began harnessing it as a media platform. I see it as an extension of our website and a fantastic way to share our story with a broader audience and engage customers directly.

VIE: What is your favorite part about your job, and what is your least favorite?

AL: My favorite part about being a founder and chief creative officer is bringing my vision to life and seeing it resonate with others. Seeing our products or campaigns come to fruition and make a positive impact is incredibly rewarding. My least favorite part is when it takes me away from our family.

VIE: What is a highlight moment you’ve had as an influencer?

AL: One of the highlights for the company was when we won the award for Global Vision by Travel + Leisure because it recognized the strides we are taking on the farm in Sicily, where our ingredients are grown to develop more sustainable and responsible skin care. Through our regenerative agriculture practices, we are creating consistent employment for local farmers, reviving nearly extinct species of flora, protecting bird species, safeguarding biodiversity, and driving product performance.

I see social media as an extension of our website and a fantastic way to share our story with a broader audience and engage customers directly.

VIE: What words of wisdom would you give someone interested in becoming an influencer or starting a brand?

AL: Find a mentor or, if you’re very lucky, multiple mentors. Find someone already living the life you want and who can offer the right encouragement, wisdom, and advice.

VIE: What are you currently watching, listening to, or reading?

AL: I’m a bit behind on TV shows, but I’m enjoying The White Lotus, Season 2, particularly its glorious depiction of Sicily.

VIE: Besides your phone, what’s one thing you can’t leave home without?

AL: Furtuna Skin’s Replenishing Balm! It’s a fix-all for dry skin, curling iron burns, dry cuticles—you name it.

VIE: What’s your top travel destination for fall?

AL: In the fall, I’m traveling with my team to New York to launch our Triple Active Exfoliator. It’s my favorite city in the world to visit at that time of year because of the changing leaves and foliage—the colors are breathtaking.

VIE: What’s your favorite fall trend?

AL: I love blazers for the way they add structure and a pulled-together touch to any look, so I’m excited to see a suit resurgence for fall.

VIE: Thank you, Agatha!

— V —