Exuberant Modernism

Jaguar

Photo courtesy of Jaguar

Jaguar has unveiled a glimpse of its new design philosophy, Exuberant Modernism, with new teaser images. The rear detail hints at bold forms and exaggerated proportions that will define future Jaguar vehicles. The concept was revealed at Miami Art Week on December 2, 2024, marking a significant shift in the brand’s creative direction. Jaguar will also collaborate with emerging artists who share the “Copy Nothing” ethos, established by founder Sir William Lyons. This philosophy emphasizes originality and fearless creativity. The design vision concept blends Jaguar’s rich heritage with a daring, forward-looking vision. For Jaguar, a new era begins now.

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To learn more about Jaguar’s new design direction, visit Jaguar.com/copy-nothing and follow @jaguar on Instagram.