Under Par and Overdressed, Byrdie Golf Social Wear, Rachelle Williams, Hayden Shoffner, golf fashion


Full-Swing Fashion

Byrdie Golf


“Under Par and Overdressed” is the phrase cleverly coined by the team of fashionable athletes at Byrdie Golf Social Wear. Having grown up taking afternoon golf car rides with their grandmothers, founders Rachelle Williams and Hayden Shoffner learned a lot of lessons from them. The most important one they have put into practice is never to compromise your personal style for any occasion, even a hot day out on the links. Read more below about how this North Carolina-based duo has worked to actively bridge the gap between modern fashion and performance wear through thoughtful design and engaging their audience on social media.

VIE: How did you start using social media as a media platform as an influencer?

Rachelle & Hayden: Social media has played a massive role in growing our business. Between Instagram, Facebook, and TikTok, we have engaged with our customers on such a personal level, which so many businesses benefit from. From the initial design phase through to the very end, our following gets to be part of the process. It makes the evolution of a collection that much stronger!

VIE: What is your favorite part about your job, and what is your least favorite?

R&H: The ability to be creative on our own terms is our favorite. Launching Byrdie Golf allowed us to design based on what we thought was missing in the market from our perspective and experience. We are always trying to push the envelope when it comes to golf apparel for women, but as creatives, we are our harshest critics, which can be a double-edged sword!

VIE: What is a highlight moment you’ve experienced as influencers and business owners?

R&H: It’s the little things that keep us going. We were recently in Harbour Island on a girls’ trip and saw a woman in a head-to-toe Byrdie ensemble, and it made our whole trip. Seeing women incorporate our pieces into their daily wardrobe makes everything worthwhile.

VIE: What words of wisdom would you give someone interested in becoming an influencer or starting a brand?

R&H: Take the leap of faith and trust the process! Nothing worth creating happens overnight, and a lot of blood, sweat, and tears go into a startup’s development phase (and beyond). If it is something you’re passionate about, make it happen because if you don’t, someone else will!

Take the leap of faith and trust the process!

VIE: What are you currently watching, listening to, or reading?

R&H: Run, do not walk, to purchase Lessons in Chemistry by Bonnie Garmus—the best read! Shrinking with Jason Segel on Apple TV+ has been the talk of the office—we are desperate for a second season—and Zach Bryan’s recent album has been on repeat at Byrdie HQ.

VIE: Besides your phone, what’s one thing you can’t leave home without?

R&H: We love our Westman Atelier liquid lip balm and don’t go anywhere without it!

VIE: What’s your top travel destination for fall?

R&H: Our favorite fall hideaway is Cashiers in the North Carolina mountains. We love spending time with our husbands at High Hampton resort, as it is beyond dreamy in the fall! Think amazing food, killer martinis, and a roaring fire in the evenings.

VIE: What’s your favorite fall trend?

R&H: This season is all about the neutral staples for us. We are investing in pieces that can be paired in a hundred different ways. Dramatic wide-leg trousers with a fitted, ribbed tank and layered with a blazer will be the look on repeat!

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