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138 Beach Drive West represents a standout in Gulf-front property along the Emerald Coast, boasting six bedrooms, seven bathrooms, and over 7,700 square feet. | Photos by Array 30A
Navigating 30A’s Luxury Real Estate Boom
March 2025
Compass Leads the Way
Story and photography courtesy of Compass Real Estate
As Florida’s real estate market continues to flourish, buyers are flooding the luxury market with interest in investing there. Compass Real Estate is one of the market’s undeniable leaders, achieving record-breaking sales across Miami, Naples, and the Scenic Highway 30-A area. Trophy properties and waterfront estates have set new benchmarks, with prices reaching over $70 million in some regions. Along 30-A, the Compass Ultra Luxury division, handling $10 million-plus sales, totaled $264.07 million in sales volume last year. Compass’s Summit Group represented the buyer in a record-breaking sale, marking the highest sale of 2024 at $18,750,000, while the Spears Group negotiated the second and third-highest sales at $12,750,000 and $12,700,000.
“Throughout 2024, the $10 million-plus market on 30-A has been driven by desire, uniqueness, and quality. Buyers are seeking homes that feel personal and timeless, favoring private sanctuaries over solely rental-focused properties. This shift highlights a deeper connection to 30-A as a lifestyle opportunity, emphasizing the importance of time and time well spent. As the area grows, its core appeal—pristine natural beauty, community spirit, and architectural craftsmanship—continues to shine, making it a destination where legacy and luxury align,” says Jonathan Spears, founder of Spears Group and Compass 30A.
Confidence in Florida’s real estate market remains strong, bolstered by post-election stability, ongoing investment in infrastructure, and an optimistic outlook for 2025. Florida continues to attract international and domestic high-net-worth buyers seeking waterfront properties, golf communities, and tax benefits, solidifying its status as a global high-end destination.
“Compass has experienced incredible success in the market as 30-A has continued to see strong demand,” says Compass Regional Vice President Jeff Polashuk. “What makes 30-A unique is that there’s no slow season—tourism and home buying remain steady year-round. It’s one of the most sought-after destinations in the Florida Panhandle for second-home buyers, offering breathtaking real estate and a laid-back coastal lifestyle. The most prominent feeder markets—Texas, Tennessee, and Atlanta—are areas where Compass holds a significant market share. Our strong agent-to-agent referral network has made relocation seamless while fostering meaningful connections among like-minded agents. By collaborating across different markets, we can access a broader pool of clients and listings, strengthening our ability to serve buyers and sellers more effectively on a national scale.”
Compass Achieves Record Sales, Breaking $20 Million Mark
The most significant change Compass has experienced in recent years is in its sales figures, which have more than doubled since 2019. Before 2019, the Compass team did not sell homes in the price range they do now, but they are currently selling properties that exceed the $20 million mark.
The Emerald Coast offers more than stunning beaches; it’s a prime location for those seeking a second home or vacation property in a luxurious community. From the pastel homes of Seaside to the modern mansions of Alys Beach, buyers are captivated by the area’s charm. Gulf-front estates are just minutes from five-star dining and entertainment. With in-depth local knowledge and a vast network, Compass agents are dedicated to helping clients find their dream homes in this coveted Florida region.
Expanding Along 30-A and Redefining Luxury Real Estate with Tech and Expertise
As a leading brokerage along the Emerald Coast, Compass is working to redefine real estate with its technologically advanced interfaces, data-driven approach, extensive market expertise, and dedication to client satisfaction. Whether purchasing an investment property or a forever home, buyers trust Compass’s seasoned agents to deliver unparalleled service, ensuring seamless transactions and exclusive access to the region’s most sought-after listings. With an established presence in the 30-A area and a strong national network, Compass remains a go-to resource for those looking to experience the best of Florida’s seaside luxury.
Recognizing the area’s growing appeal among affluent buyers, Compass is committed to strengthening its presence by attracting top-tier agents, leveraging cutting-edge technology, and enhancing its exclusive property offerings. The brokerage remains highly optimistic about the market’s trajectory, citing steady demand for waterfront and second-home properties and the area’s enduring charm and investment potential. As 30-A continues to evolve, Compass is dedicated to shaping its future, ensuring buyers and sellers alike receive the highest level of expertise and service in this flourishing coastal enclave.
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Visit Compass.com to learn more and see available listings.
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