Gucci Music Festival #C2CMLN

Gucci Drops the Beat

Gucci has been singing a new tune lately, and we’re not talking about the strings of its funny yet stylish, meme campaign for its new watch collection. (Check out our favorite memes below.) The maison has also surprised the fashion and entertainment industries again by recently announcing that it will host a “mini” electronic music festival dubbed #C2CMLN on March 30, 2017 at its Milan HQ. Knowing the wildly lavish styles Gucci showcases season after season, this will undoubtedly be the most fashionable music festival ever.

From design to ad campaigns, Gucci’s brand is synonymous with “over the top” and doesn’t do anything underwhelming, so why would their new music festival be any different? The Gucci hub will be transforming its offices into a magnificent event space. In addition, the hub’s largest warehouse space, which used to be an aircraft hangar, will act as the heart of #C2CMLN’s invite-only event.

This might be Gucci’s first dive into a big music production; however, with Venezuelan producer Acra, known for his collaboration with Kanye west, Bjork, and FKA Twigs, leading the lineup of DJs and performers, it’s going to be a stellar time. Other performers include Berlin-based Amnesia Scanner, UK artist Gaika, Toxe, and Staycore.

Visuals for the evening are expected to be just as incredible—because duh, it’s Gucci—as they’ll be provided by artist Jesse Kanda, who has worked with the likes of Maison Margiela and Comme des Garçons.

This highly-anticipated event is a satellite event to Italy’s Club to Club Festival which kicks off in November. While it is invite-only, you can apply for access here. If you’re lucky enough to be in the area or can fit traveling to Italy into your agenda, we’re sure that this will be a trip worth while!

Hero Image Courtesy of Gucci

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