fbpx vie magazine subscribe button

This Is Us!

A Milestone Along an Epic Journey

The proverb “a journey of a thousand miles begins with a single step” is a fitting analogy of our walk these past fourteen years of publishing VIE. I vividly recall the moment the idea to publish a magazine flashed into my mind. It was late in 2007 when our niche branding company, The Idea Boutique (publisher of VIE), was experiencing a downturn—the prelude to what we all now refer to as the Great Recession. Being an entrepreneur with a passionate desire to stave off layoffs was the catalyst behind this brainchild of mine. My husband and business partner, Gerald, asked, “What do you know about creating a magazine?” and I said, “How hard can it be?” This was the genesis of our journey. We had not even named the magazine yet.

Members of the VIE creative team: Tracey Thomas, Jordan Staggs, Emme Martin, Lisa Marie Burwell, Addie Strickland, Sally Neal, and Kelly Curry | Photos by Lauren Athalia | Hairstyling by Renae Currey, Love Salon 30A

After several months of concentrated brainstorming and intense design charettes with the team to bring our vision to life, we published the first issue of VIE in May 2008. Blind faith, confidence, and an ardent tenacity that I had never experienced before were my constant companions during that time. Oh, and yes, making a magazine is much harder than I could have ever imagined then, but to reach an end goal, you need the nerve to start. Ideas only work when put into motion. Sometimes they thrive, sometimes they don’t; you’ll never know unless you take that first step. Courage and faith in this vision, which I believe was God-given, are how I knew I must stay the course. But the talent, commitment, passion, belief, and determination of my team are how VIE has thrived. My respect and love for them run deep, as this magazine would not have been realized without them.

VIE CEO/editor-in-chief Lisa Marie Burwell and publisher Gerald Burwell

To properly set the stage of the business climate in those early days, there seemed to be a common sentiment that our sales team faced on an almost daily basis: “Print is dead.” There were moments when I asked myself, “What am I doing?” I will never forget the day in 2009 that the beautiful and well-established magazine Gourmet, published by Condé Nast, shut its doors after sixty-eight years of publishing. How could we possibly keep going with the passion and determination needed to create a new lifestyle magazine when some of the best I had ever seen were closing? Sadly, there were at least two hundred others that followed suit.

It is with such gratitude and humility that we have reached the milestone of publishing VIE’s hundredth issue. Over the years, we have been blessed to have many great covers featuring extraordinary people, including Robert Redford, Tina Brown, ZZ Top, Kristin Chenoweth, Carrie Underwood, Livia Firth, Florida Georgia Line, Christian Siriano, Luke Bryan, Ashley Campbell, Emeril Lagasse, Ashley Longshore, and many more. For almost six months, our team has been dedicated to creating something unique and worthy of our readers, advertisers, and the noteworthy achievement we are now celebrating. The result is a highly curated gallery of the best in photography, art, fashion, and more, along with a stellar lineup of people making positive changes worldwide.

Photos by Lauren Athalia | Hairstyling by Renae Currey, Love Salon 30A

So, who would be the cover ambassador for such a momentous issue? The answer seemed elusive until a few months ago when we serendipitously met Julian Lennon, who was a featured guest on the nineteenth episode of our podcast, VIE Speaks: Conversations with Heart and Soul. (Listen now at VIEmagazine.com/vie-speaks-conversations-with-heart-soul-podcast.) When we extended the invitation to grace the cover of our hundredth issue, he graciously accepted. In her article “Portrait of a Change Maker: A Modern Renaissance Man,” VIE’s managing editor Jordan Staggs delves deeper into the makeup of Julian. Being a musician, philanthropist, photographer, documentarian, and humanitarian are just some of the outstanding accomplishments of this humble and good person that we could all strive to emulate.

VIE’s brand ethos has become that of “Stories with Heart and Soul.” While the celebrity-centric culture grew stronger within mainstream media, we had a vision to purposefully feature “the everyman” alongside the famous ones. So many people in our world do amazing things that are often overlooked and ignored in favor of sensational headlines and gossip. VIE is determined to showcase how very good and beautiful our world is. We desire to be a voice to motivate, educate, celebrate, and inspire people to reach their highest potential so that they can move mountains, making the world a better place.

A heartfelt thank you goes to all of our supporters and fans of VIE. We could not have done this without you. Here’s to a beautiful new year filled with a renewed love of humanity and the world we live in.

To Life!

VIE Magazine Editor In Chief, Lisa Marie Burwell Signature

—Lisa Marie

CEO/Editor-in-Chief



Read Responsibly

VIE Magazine - The Art & Design Issue November 2021
VIE Magazine January 2021 Special Commemorative Edition
VIE Magazine September 2020 Wanderlust Issue, Fancy Camps, The Idea Boutique
VIE Magazine August 2020 Art & Culture Issue, Nathan Alan Yoakum Art
VIE Magazine - Architecture & Design Issue - July 2020
VIE Magazine - Decor and Home Issue - June 2020
VIE Magazine May 2020 Entertainment Issue, Leslie Odom Jr
VIE Magazine - April 2020 Culinary Issue
VIE Magazine March 2020 The Fashion Edit, VONDOM, Alys Beach Fl, Digital Graffiti, Tres Chic, isidro dunbar Modern Interiors, Digital Graffiti Festival
VIE Magazine February 2020 Health & Beauty Issue
VIE Magazine - Travel Issue - January 2020 - Tanzania Safari Cover
VIE Magazine - Women's Issue - December 2019 - Tina Brown Cover
VIE NOV19 Goodness Issue
VIE Magazine, September 2019 Art & Culture Issue, Paul Hanninen
VIE Magazine - August 2019 - The Architecture and Design Issue
VIE Magazine - July 2019 - The Artist Issue
VIE Magazine - June 2019 - Fashion Edit
VIE Magazine - May 2019 - Culinary Issue
VIE Magazine - April 2019 - The Health & Wellness Issue
VIE Magazine - Special Entertainment Edition - March 2019
VIE Magazine February 2019 Luxury Homes & Technology Issue with Robbie Antonio of Revolution Precrafted
VIE Magazine - January 2019 - Southern Sophisticate Issue Cover
VIE Magazine - Special Anniversary Travel Edition - December 2018
VIE Magazine - The Goodness Issue - November 2018
VIE Magazine - The Art & Culture Issue - October 2018
VIE Magazine - Home & Garden Issue - September 2018
VIE Magazine - August 2018 Animal Issue
VIE Magazine - July 2018 Architecture & Design Issue - Subscribe to the magazine!
VIE Magazine - June 2018 Travel & Tech Issue
VIE Magazine - May 2018 Couture Issue
VIE Magazine - The Culinary Issue - April 2018 Cover - Chef James Briscione and Brooke Parkhurst
VIE Magazine - The Entertainers Issue - March 2018
VIE Magazine - February 2018 Destination Travel Issue
VIE Magazine - January 2018 Health & Beauty Issue
VIE Magazine, The Sophisticate Issue, December 2017
VIE Magazine - November 2017 Art & Culture Issue
VIE Magazine - October 2017 Home & Garden Issue
VIE Magazine | September 2017 | The Stories and Storytellers Issue
VIE Magazine - The Adventure Issue - August 2017
VIE Magazine - July 2017 - Art & Artist Issue
VIE Magazine - The Voyager Issue - June 2017
VIE magazine 2017 March-April Cover South Walton Fashion Week
VIE Magazine - January/February 2017 - The Health & Beauty Issue
VIE Magazine - Nov/Dec 2016 The Sophisticate Issue
christian siriano vie magazine september october 2016 vie magazine
the modern minimalist issue
Summertime!
the culinary and couture issue march april 2016 vie magazine
the voyager issue alys beach vie magazine january february 2016
cultural issue vie magazine november december 2015
home and garden issue vie magazine september october 2015
the art and style issue vie magazine july august 2015
the wedding issue 2015 May June vie magazine
the food and fashion issue vie magazine march april 2015
the travel issue vie magazine january february 2015
the music issue vie magazine 2014 november december
The Animal Issue vie magazine september october 2014
the home and garden issue vie magazine july august 2014
the wedding issue vie magazine may june 2014
emeril lagasse food and fashion vie magazine
the men's issue january february 2014
the music issue november december 2013 vie magazine
the home and garden issue 2013 october september
the wedding issue vie magazine july august 2013
the artist issue may june 2013 vie magazine
the food and fashion issue march april 2013
the men's issue january february 2013 vie magazine
The Holiday Issue
the love issue july august 2012
the all american summer may june 2012
the entertainment issue march april 2012
the fashion issue vie magazine winter 2011
the home and garden issue vie magazine fall 2011
the anniversary edition vie magazine summer 2011
the wedding issue vie magazine spring 2011
vie magazine the holiday issue 2010 Dec
vintage swimsuits vie magazine 2010 Fall
judith march designer vie magazine summer 2010
wedding giveaway vie magazine spring 2010
holiday gift guide vie magazine winter 2009
emarketing explosion vie magazine fall 2009
tribute to mother's day vie magazine summer 2009
james and robert redford vie magazine spring 2009
zz top vie magazine fall winter 2008
project dreams vie magazine new york fashion week
Sign-up for VIEmail

Sign up for VIEmail

X

A LIFESTYLE