fbpx vie magazine subscribe button

Change Happens

Publisher's Note: Marketing Revolution Issue 2009

by Lisa Burwell

Social marketing’s meteoric appearance smack-dab in the middle of the business scene has forever changed the way business is being done. Blogs, Twitter, Facebook, Linkedin, MySpace, and a host of other emerging online networks that were exclusively for Gen X are now commonplace tools in business today. When Gen X grew up and entered the workplace, they (and then Gen Y and Gen Z) brought their social world with them. As they joined the workforce and began careers in areas such as retail, banking, engineering, restaurants, television, advertising, and Wall Street, to name a few, their social form of communication was parlayed into the business arena. What websites and e-mail once were to businesses ten years ago, e-marketing is to business today. Implementing technology into business isn’t the phenomenon here, but rather, the phenomenon is that now, anyone with a computer can play “novice marketer.”

Rules of Engagement

The difference in marketing today is that, although it used to be clear how a business could increase its revenue and enhance its image by creating a website and other marketing tools with tangible results, it is not entirely clear how Facebook or Twitter can also benefit a business. Most businesses need to hire a trained specialist to design a website or magazine ad, but no one needs to hire a consultant to be Linkedin. Establishing a Facebook page or blog for your business is enticing, exciting—and easy. However, managing the daily content and crafting a meaningful message that will help grow your business can be difficult. “Time is money,” as the age-old adage goes, and using e-marketing effectively takes both time and money. In our feature story, “Marketing Revolution,” V.P. of Creative Services, Bob Brown, expounds on the intricacies of this new practice of conducting business in a thoughtful and purposeful way, in hopes of shedding some light on how to help your business.

Facebook Contest

This brings us to VIE’s cover girl for this issue, Jessie Shepard. As VIE’s primary photographer, we have known Jessie in a business setting that has taken us to New York, Atlanta, North Carolina, and lots of places in between COLA 2 COLA (Pensacola to Apalachicola). During our travels, we have enjoyed our conversations, we have met her delightful children, and of course, collaborated on assignments. However, it wasn’t until we became friends on Facebook last month that we noticed some self-portraits that she’d taken. We saw a different side of her personality and a different genre of her photography skills. We were intrigued by one photo in particular; the one on this cover. This led us to consider holding a contest—a contest that anyone can enter by becoming a “fan” of our VIE Facebook. Participants can access our Facebook by visiting www.VIEzine.com. New and current fans are eligible. We’re asking you to send in photos (it doesn’t matter if they’re of you or not) and we’ll publish you and your work in our Fall 2010 issue as we announce our VIE Facebook Photography winner.

vie magazine change happens a note from the publisher and editor
Photo by Jessie Shepard

VIE: Getting Better with Age

With our one-year anniversary behind us and the popularity of VIE continuing to grow, we are expanding our tools to improve the experience for you, our reader. The new VIE website is expected to be completed by the end of September, so remember to check it out—it will be dressed up with somewhere great to go. Thanks to Bob Brown, the online magazine, blog, VIEtv, and, yes, Facebook and Twitter, will all be wrapped into one great looking and exciting package that will keep you coming back for more. Stay tuned!

–Lisa & Gerald Burwell

Life is a gift...celebrate to the finish line.

— V —

Read Responsibly

December 2023, Holiday Issue, Christmas, VIE Magazine, Lisa Burwell, Cover, Gift Guide, Holidays
Marisol Gullo, Not Too Shabby, Home, Decor, Interior Design, Santa Rosa Beach, Churchill Oaks
VIE Magazine September 2023 Jay Mercado
VIE Magazine - The Art & Design Issue November 2021
VIE Magazine January 2021 Special Commemorative Edition
VIE Magazine September 2020 Wanderlust Issue, Fancy Camps, The Idea Boutique
VIE Magazine August 2020 Art & Culture Issue, Nathan Alan Yoakum Art
VIE Magazine - Architecture & Design Issue - July 2020
VIE Magazine - Decor and Home Issue - June 2020
VIE Magazine May 2020 Entertainment Issue, Leslie Odom Jr
VIE Magazine - April 2020 Culinary Issue
VIE Magazine March 2020 The Fashion Edit, VONDOM, Alys Beach Fl, Digital Graffiti, Tres Chic, isidro dunbar Modern Interiors, Digital Graffiti Festival
VIE Magazine February 2020 Health & Beauty Issue
VIE Magazine - Travel Issue - January 2020 - Tanzania Safari Cover
VIE Magazine - Women's Issue - December 2019 - Tina Brown Cover
VIE NOV19 Goodness Issue
VIE Magazine, September 2019 Art & Culture Issue, Paul Hanninen
VIE Magazine - August 2019 - The Architecture and Design Issue
VIE Magazine - July 2019 - The Artist Issue
VIE Magazine - June 2019 - Fashion Edit
VIE Magazine - May 2019 - Culinary Issue
VIE Magazine - April 2019 - The Health & Wellness Issue
VIE Magazine - Special Entertainment Edition - March 2019
VIE Magazine February 2019 Luxury Homes & Technology Issue with Robbie Antonio of Revolution Precrafted
VIE Magazine - January 2019 - Southern Sophisticate Issue Cover
VIE Magazine - Special Anniversary Travel Edition - December 2018
VIE Magazine - The Goodness Issue - November 2018
VIE Magazine - The Art & Culture Issue - October 2018
VIE Magazine - Home & Garden Issue - September 2018
VIE Magazine - August 2018 Animal Issue
VIE Magazine - July 2018 Architecture & Design Issue - Subscribe to the magazine!
VIE Magazine - June 2018 Travel & Tech Issue
VIE Magazine - May 2018 Couture Issue
VIE Magazine - The Culinary Issue - April 2018 Cover - Chef James Briscione and Brooke Parkhurst
VIE Magazine - The Entertainers Issue - March 2018
VIE Magazine - February 2018 Destination Travel Issue
VIE Magazine - January 2018 Health & Beauty Issue
VIE Magazine, The Sophisticate Issue, December 2017
VIE Magazine - November 2017 Art & Culture Issue
VIE Magazine - October 2017 Home & Garden Issue
VIE Magazine | September 2017 | The Stories and Storytellers Issue
VIE Magazine - The Adventure Issue - August 2017
VIE Magazine - July 2017 - Art & Artist Issue
VIE Magazine - The Voyager Issue - June 2017
VIE magazine 2017 March-April Cover South Walton Fashion Week
VIE Magazine - January/February 2017 - The Health & Beauty Issue
VIE Magazine - Nov/Dec 2016 The Sophisticate Issue
christian siriano vie magazine september october 2016 vie magazine
the modern minimalist issue
the culinary and couture issue march april 2016 vie magazine
the voyager issue alys beach vie magazine january february 2016
cultural issue vie magazine november december 2015
home and garden issue vie magazine september october 2015
the art and style issue vie magazine july august 2015
the wedding issue 2015 May June vie magazine
the food and fashion issue vie magazine march april 2015
the travel issue vie magazine january february 2015
the music issue vie magazine 2014 november december
The Animal Issue vie magazine september october 2014
the home and garden issue vie magazine july august 2014
the wedding issue vie magazine may june 2014
emeril lagasse food and fashion vie magazine
the men's issue january february 2014
the music issue november december 2013 vie magazine
the home and garden issue 2013 october september
the wedding issue vie magazine july august 2013
the artist issue may june 2013 vie magazine
the food and fashion issue march april 2013
the men's issue january february 2013 vie magazine
The Holiday Issue
the love issue july august 2012
the all american summer may june 2012
the entertainment issue march april 2012
the fashion issue vie magazine winter 2011
the home and garden issue vie magazine fall 2011
the anniversary edition vie magazine summer 2011
the wedding issue vie magazine spring 2011
vie magazine the holiday issue 2010 Dec
vintage swimsuits vie magazine 2010 Fall
judith march designer vie magazine summer 2010
wedding giveaway vie magazine spring 2010
holiday gift guide vie magazine winter 2009
emarketing explosion vie magazine fall 2009
tribute to mother's day vie magazine summer 2009
james and robert redford vie magazine spring 2009
zz top vie magazine fall winter 2008
project dreams vie magazine new york fashion week
Sign-up for VIEmail

Sign up for VIEmail