fbpx vie magazine subscribe button

The Power of Color

By Suzanne Pollak

The next time you are in a museum standing in front of your favorite painting, think about how the artist used color to create the mood and, as a result, also to shape the emotional impact you feel. From the soft, airy colors used by impressionists to represent the natural life outdoors to the concentrated color rectangles—almost vibrating—used in Rothko’s later works, artists use color to convey human emotions, and not just ours, but their own. The colors we use to paint our homes are no different: our palette choices create a mood, evoke emotions, and communicate with us, whether we live there or are just visiting.

The decisions we make about interior color are hugely important. While furniture and other objects support the room’s purpose, color brings it together. When it comes to your home, first consider the proportions of the room, then the color, then what’s in the room.

In Africa, where my family lived in dozens of US government-owned houses, we carried our furniture and belongings with us, including bookshelves to hold the thousands of books and records my father collected. But we unpacked without ever changing the interiors: each house had the same bland wall color. I suppose it was because, in those tropical and subtropical climates, the color was outside, in the gardens and views.

Suzanne Pollak, Jay Dalgliesh, Donald Kaufman and Taffy Dahl, architectural color, Beaufort, South Carolina, James de Givenchy, rainbow row, Charleston Rainbow row, Maurice Bernstein
The iconic townhomes of Rainbow Row in Charleston, South Carolina

As a result, when I had my own house to design, wall color remained a mystery. I was color clueless. But at the time, I figured, “How hard could this be?” If I like light gray, why not use that? However, when the color went on the wall (I was too inexperienced to test different shades), the gray was uninspired and didn’t move me. The truth is, at the time, I didn’t know about the connection between color and the experience you have living with it—my understanding of the role of color came years later.

In my next house, I was under the tutelage of architect Jay Dalgliesh, whose work transformed many historic properties throughout the East and Southeast Coasts. When Jay suggested apricot paint for the dining room walls, I had my first color epiphany. The apricot shade he chose was distinctive enough to highlight the architectural details but also luminous and softly complementary for everyone who sat in that room, an elegant backdrop for entertaining. Then we painted a tiny upstairs study forest green, and reading in that dark forest space felt totally different than eating in the dining room with the lighter, enhancing color. The deep green room made me feel focused and cocooned, while in the joyful apricot dining room, my mood shifted to social. I could easily understand how each color supported the use of each room—I guess you could say I saw the light.

Suzanne Pollak, Jay Dalgliesh, Donald Kaufman and Taffy Dahl, architectural color, Beaufort, South Carolina, James de Givenchy, rainbow row, Charleston Rainbow row, Maurice Bernstein

My learning curve increased dramatically when I was lucky enough to work with Donald Kaufman and Taffy Dahl, pioneers in the field of architectural color who are widely known for designing palettes for unique locations and geographies. We applied their expertise in restoring a 1780 antebellum mansion made of tabby (often called “coastal concrete” for its use of sand and oyster shells) in Beaufort, South Carolina, and the colors they chose for our house were stunning. Flowing seamlessly from room to room, the colors shifted slightly (subtly changing the mood) during the time of day and seasons of the year, all depending on the outside light, thanks to the way the Dahls formulated their paint.

My third color professor was extraordinary jewelry designer James de Givenchy in our Charleston Rainbow Row house. As someone who understands the contrast of gemstones against metals, James played with layers of colors, choosing pale sapphire hues for connecting living rooms and ruby red for a tiny powder room, with all Venetian plaster, which made the spaces glow with elegance. The stairwell color was James’s little joke; he chose a classic color called “Paris Rain,” a soft gray with a tiny touch of green, so we could have a little chic Parisian cloudy sky in our beautiful city, even if in name only.

It’s the foundation for everything else, and color plays a vital and rewarding role in laying the groundwork for that shared life.

I was lucky to learn under several passionate colorists, but I still have more to learn. Now it’s Maurice Bernstein’s turn to teach; he is a superb interior designer whose career started in the 1960s—with more years of experience than anyone I know.

Two years ago, Maurice made a color suggestion for two rooms in my little Charleston house. The change brought a bit of gravitas and a lot of sophistication, surprising in such a small space and unassuming house. The color showcases the objects—a weird mix of 1920s American paintings, eighteenth-century Chinese porcelain, English silver, and African art—and ties them together into a harmonious, if eclectic, whole. The colors, a luminous golden wall hue and a blue-gray ceiling (Benjamin Moore CW 380 Massicot and 717 Paradiso), create an exotic, unique, and elegant mood. Initially, I felt like I was living inside a pumpkin. Then I realized Maurice had turned the place into a jewel box.

Suzanne Pollak, Jay Dalgliesh, Donald Kaufman and Taffy Dahl, architectural color, Beaufort, South Carolina, James de Givenchy, rainbow row, Charleston Rainbow row, Maurice Bernstein

Now Maurice is advising me on a 1920 Duncan Lee-designed house in Richmond, Virginia. While not fancy or large, the house has lovely architectural details of paneling, arches, and moulding—not too much, but just right, as you would expect from a superb architect like Lee, one of the city’s most respected professionals whose signature designs often combined elements from the Colonial Revival and American Arts and Crafts movements. And we certainly want to choose the right color palette to highlight those distinctive accents.

Choosing colors to live with reminds me of cooking dinner. Both are creative endeavors, and I find creativity to be one of the joys of domestic pursuits. With every choice we make, from what’s for dinner tonight to which interior design will continue to please, we create our life—how we feel where we eat, sleep, and communicate with family and friends. It’s the foundation for everything else, and color plays a vital and rewarding role in laying the groundwork for that shared life.

— V —


Suzanne Pollak, a mentor and lecturer in the fields of home, hearth, and hospitality, is the founder and dean of the Charleston Academy of Domestic Pursuits. She is the coauthor of Entertaining for Dummies, The Pat Conroy Cookbook, and The Charleston Academy of Domestic Pursuits: A Handbook of Etiquette with Recipes. Born into a diplomatic family, Pollak was raised in Africa, where her parents hosted multiple parties every week. Her South Carolina homes have been featured in the Wall Street Journal Mansion section and Town & Country magazine. Visit CharlestonAcademy.com or contact her at Suzanne@CharlestonAcademy.com to learn more.



Read Responsibly

December 2023, Holiday Issue, Christmas, VIE Magazine, Lisa Burwell, Cover, Gift Guide, Holidays
Marisol Gullo, Not Too Shabby, Home, Decor, Interior Design, Santa Rosa Beach, Churchill Oaks
VIE Magazine September 2023 Jay Mercado
VIE Magazine - The Art & Design Issue November 2021
VIE Magazine January 2021 Special Commemorative Edition
VIE Magazine September 2020 Wanderlust Issue, Fancy Camps, The Idea Boutique
VIE Magazine August 2020 Art & Culture Issue, Nathan Alan Yoakum Art
VIE Magazine - Architecture & Design Issue - July 2020
VIE Magazine - Decor and Home Issue - June 2020
VIE Magazine May 2020 Entertainment Issue, Leslie Odom Jr
VIE Magazine - April 2020 Culinary Issue
VIE Magazine March 2020 The Fashion Edit, VONDOM, Alys Beach Fl, Digital Graffiti, Tres Chic, isidro dunbar Modern Interiors, Digital Graffiti Festival
VIE Magazine February 2020 Health & Beauty Issue
VIE Magazine - Travel Issue - January 2020 - Tanzania Safari Cover
VIE Magazine - Women's Issue - December 2019 - Tina Brown Cover
VIE NOV19 Goodness Issue
VIE Magazine, September 2019 Art & Culture Issue, Paul Hanninen
VIE Magazine - August 2019 - The Architecture and Design Issue
VIE Magazine - July 2019 - The Artist Issue
VIE Magazine - June 2019 - Fashion Edit
VIE Magazine - May 2019 - Culinary Issue
VIE Magazine - April 2019 - The Health & Wellness Issue
VIE Magazine - Special Entertainment Edition - March 2019
VIE Magazine February 2019 Luxury Homes & Technology Issue with Robbie Antonio of Revolution Precrafted
VIE Magazine - January 2019 - Southern Sophisticate Issue Cover
VIE Magazine - Special Anniversary Travel Edition - December 2018
VIE Magazine - The Goodness Issue - November 2018
VIE Magazine - The Art & Culture Issue - October 2018
VIE Magazine - Home & Garden Issue - September 2018
VIE Magazine - August 2018 Animal Issue
VIE Magazine - July 2018 Architecture & Design Issue - Subscribe to the magazine!
VIE Magazine - June 2018 Travel & Tech Issue
VIE Magazine - May 2018 Couture Issue
VIE Magazine - The Culinary Issue - April 2018 Cover - Chef James Briscione and Brooke Parkhurst
VIE Magazine - The Entertainers Issue - March 2018
VIE Magazine - February 2018 Destination Travel Issue
VIE Magazine - January 2018 Health & Beauty Issue
VIE Magazine, The Sophisticate Issue, December 2017
VIE Magazine - November 2017 Art & Culture Issue
VIE Magazine - October 2017 Home & Garden Issue
VIE Magazine | September 2017 | The Stories and Storytellers Issue
VIE Magazine - The Adventure Issue - August 2017
VIE Magazine - July 2017 - Art & Artist Issue
VIE Magazine - The Voyager Issue - June 2017
VIE magazine 2017 March-April Cover South Walton Fashion Week
VIE Magazine - January/February 2017 - The Health & Beauty Issue
VIE Magazine - Nov/Dec 2016 The Sophisticate Issue
christian siriano vie magazine september october 2016 vie magazine
the modern minimalist issue
Summertime!
the culinary and couture issue march april 2016 vie magazine
the voyager issue alys beach vie magazine january february 2016
cultural issue vie magazine november december 2015
home and garden issue vie magazine september october 2015
the art and style issue vie magazine july august 2015
the wedding issue 2015 May June vie magazine
the food and fashion issue vie magazine march april 2015
the travel issue vie magazine january february 2015
the music issue vie magazine 2014 november december
The Animal Issue vie magazine september october 2014
the home and garden issue vie magazine july august 2014
the wedding issue vie magazine may june 2014
emeril lagasse food and fashion vie magazine
the men's issue january february 2014
the music issue november december 2013 vie magazine
the home and garden issue 2013 october september
the wedding issue vie magazine july august 2013
the artist issue may june 2013 vie magazine
the food and fashion issue march april 2013
the men's issue january february 2013 vie magazine
The Holiday Issue
the love issue july august 2012
the all american summer may june 2012
the entertainment issue march april 2012
the fashion issue vie magazine winter 2011
the home and garden issue vie magazine fall 2011
the anniversary edition vie magazine summer 2011
the wedding issue vie magazine spring 2011
vie magazine the holiday issue 2010 Dec
vintage swimsuits vie magazine 2010 Fall
judith march designer vie magazine summer 2010
wedding giveaway vie magazine spring 2010
holiday gift guide vie magazine winter 2009
emarketing explosion vie magazine fall 2009
tribute to mother's day vie magazine summer 2009
james and robert redford vie magazine spring 2009
zz top vie magazine fall winter 2008
project dreams vie magazine new york fashion week
Sign-up for VIEmail

Sign up for VIEmail


X

A LIFESTYLE