A Return to Glamour at Ralph Lauren
Breakfast, anyone? Continuing a welcome trend of big-name designers taking their runways to unconventional venues, Ralph Lauren served up his Spring 2019 collection at his eponymous couture-friendly coffee shop for New York Fashion Week in February. The champion of high-end prep and glamour transformed his Madison Avenue flagship store into a runway and Ralph’s Coffee pop-up café, complete with the brand’s signature coffee, green tufted velvet booths, and baristas making the rounds as attendees waited for the show to begin.
“I wanted to create an intimate experience to share my vision in a more personal way,” says Ralph Lauren. Although the Madison Avenue location was temporary, the Ralph’s Coffee mobile truck occasionally sets up around NYC, permanent locations can be found at the brand’s stores in Tokyo and Hong Kong, and Ralph’s Coffee & Bar has a stand-alone location in London. According to the brand, these establishments mark “a natural extension of the world of Ralph Lauren as expressed through the culinary arts.”
"I wanted to create an intimate experience to share my vision in a more personal way.”
Models descended a grand staircase to start the presentation. The collection highlights the classic designs the fashion house is known for with the bold contrast of black, gold, and white. Shimmering sequin pieces and metallic accents elevated the show from classic to rock-star chic. It just might be the most stylish coffee date we’ve ever seen!
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Visit RalphLauren.com to learn more about the brand and its many outlets and to shop the latest collections.