fbpx vie magazine subscribe button

Paradise Found

Find Yours with The Premier Property Group

A leading real estate sales and development firm in the Northwest Florida region, The Premier Property Group, has a wealth of experience and success under its belt yet remains a tightly knit team of professionals with the best interests of their community in mind. With offices in WaterColor, Seacrest Beach, Miramar Beach, and Niceville, its agents are poised to help buyers find their perfect home or vacation getaway at the beach or help sellers match their property with the ideal new owner.

Since 2007, The Premier Property Group has been expanding its footprint along the Gulf Coast. An integral part of its success has been the strength and professionalism of the leadership team, partners Keith Flippo, Garrett McNeil, and Bob Parks. Their expertise, ethics, and passion for the industry have established a well-respected and approachable brokerage that is recognized as the best in the real estate business in Northwest Florida.

We chatted with Flippo—along with new partner/chief operating officer Jason White and new vice president of marketing Alyssa Walker—about The Premier Property Group’s success in 2020, predictions for the future of the real estate market, and more!

The Premier Property Group
Who wouldn’t love the panoramic views from 138 Camp Creek Point? This exclusive luxury home is located just west of Alys Beach, Florida, and is listed by The Premier Property Group. | Photo courtesy of The Premier Property Group

VIE: Premier Property Group has had a stellar year so far, with numerous records broken in the past few months even amid the hardship of a global pandemic. Why do you think this is, and can you tell us a little more about your team’s fantastic achievements?

Jason White: The two record-setting transactions we had this year are a great snapshot of what establishes The Premier Property Group as the leader in luxury real estate on the Emerald Coast. The first transaction was the $16 million sale of a home in Miramar Beach, the highest price ever recorded for a single-family home in our region. Premier had both the listing side and the buying side of the transaction. It came together through our agents’ hard work and pulling in all of the expertise we have in-house to validate the value of the property. The site has not only residential appeal but could also be a commercial development, a resort development, or a mixed-use development. Having the team in-house that has experience and capabilities for that type of development allowed the agents to paint the picture for this property aside from its being a magnificent home.

The second transaction was the record-setting sale in Alys Beach that topped our previous record. Premier has been the listing brokerage for four of the top seven transactions ever in our area. No other brokerage has more than one. We, as a company, understand what it takes to sell these types of properties because we understand the potential buyers and sellers and their motivations.

Keith Flippo: The record-breaking sale in Alys Beach resulted from someone wanting to get out of a metropolitan area because of the COVID virus. The buyer contracted the property for $10 million and then offered to rent it for thirty days prior to closing. Also, a family member followed and purchased the house behind hers and another homesite. People are looking for a place to retreat.

The Premier Property Group
24 Sea Venture Alley in Alys Beach, Florida, is a stunning courtyard home showcasing the best of the Alys Beach lifestyle. | Photo by Chris Little, courtesy of The Premier Property Group

VIE: Overall, the 30-A / Northwest Florida Gulf Coast real estate market is seeing tremendous growth and stamina during this time. How do you think this might reflect the state of the world, with people realizing they want that second home at the beach or even moving here full-time?

JW: We are firm believers in the long-term fundamental strengths of our market. The pandemic only reinforced those strengths. People value the ease with which they can get to our market—a day’s drive or a quick flight. We’ve seen buyers who have typically bought second homes in the Caribbean, Central America, or Mexico realize the value of having a second home they can get to easily when international air travel gets tough. When the short-term rentals were prohibited, clients that frequently rented in our area realized how much they valued their time here. The only way to truly have it is to own property. Those buyers have entered the market. In addition, there is that segment of new buyers that came to realize they could work from home and live anywhere; they are choosing to live at the beach.

KF: Another example is that some of the buyers I have been working with now would normally be going to Europe for the summer, but they want to buy a house here because they’re putting their travel plans on hold indefinitely.

"The key to me is that the partners came together from separate but complementary perspectives. Having these different perspectives and being an independent company with global reach allow Premier to think of our customers differently from the big-box brokerages."

VIE: Premier is an independent brokerage that was formed from a group of partners that had formerly worked together in separate capacities, from real estate sales to development and more. Can you tell us a little about the history of the company and what makes it stand out?

JW: The key to me is that the partners came together from separate but complementary perspectives. Having these different perspectives and being an independent company with global reach allow Premier to think of our customers differently from the big-box brokerages. We understand that second-home purchases are more emotional purchases than primary-home purchases. Your job often dictates your primary-home location; a second-home location is based on how you want to live. When you have on your team the experience of developing and creating these second-home communities built around a lifestyle and a sense of place, you have an understanding of your clients that is unique among real estate brokerages in this area.

KF: Premier is a borderline boutique brokerage that is independently and locally owned. I had clients tell me that I needed to start my own company, but I said no. When Bob Parks came to me, I knew he meant business, knew the industry, and could bring real value and knowledge to the table.

The Premier Property Group
24 Sea Venture Alley in Alys Beach, Florida, is a stunning courtyard home showcasing the best of the Alys Beach lifestyle. | Photo by Chris Little, courtesy of The Premier Property Group

VIE: Jason and Alyssa, you both had careers at Alys Beach before joining Premier. As one of the leading town developers in the area and a luxury real estate mecca, how do your knowledge of and relationships at Alys Beach provide a unique position for Premier’s clients?

JW: I’ve spent most of my real estate development career creating second-home communities. Each community provides a lesson. Alys Beach is special as it introduced architecture as a true amenity. It draws people into the town to photograph, draw, and gaze. You don’t see that as much in other communities. Working in that environment daily changes how you think about marketing real estate. It’s much more than the number of bedrooms and bathrooms. It goes back to understanding emotions and buyer motivations and creating a sense of place for every property, no matter where it is located. Every home is someone’s “beach house,” even if it isn’t directly on the beach. We love to list properties in Alys Beach for a couple of reasons. First, it is a fabulous product. Second, our sellers know that we are 100 percent committed to selling their house without the distraction of promoting developer properties.

Alyssa Walker: During my time at Alys Beach, I learned the importance of telling a story and selling a lifestyle. The decision to purchase a home at the beach is an investment in a family’s tradition and legacy. I also learned that everything you (and don’t do) matters; it is all about the details. These two things might seem simple, but in reality, they take time and are difficult to consistently execute. With that being said, I am excited to craft Premier’s stories to help our team sell the lifestyle here.

"It’s much more than the number of bedrooms and bathrooms. It goes back to understanding emotions and buyer motivations and creating a sense of place for every property, no matter where it is located."

VIE: Premier Property Group opened its fourth office location last year. What made the Niceville, Florida, area the ideal place for that office and how has it been performing? Why do you feel this area is a burgeoning market for the real estate industry?

JW: Niceville has it all: great access to Choctawhatchee Bay, excellent schools, and, with its proximity to the area’s military facilities, a great job base. All three of these qualities drive the growth of the Niceville real estate market. We are really excited about being there. We have a great team that understands that community and what makes it a wonderful place to live.

KF: Niceville is a more stable, nonresort area; it’s a totally different market. Instead of selling a resort lifestyle, it’s more about primary residences.

VIE: Can you tell us a little about your other three office locations and what makes each one uniquely positioned for success in the area?

JW: We value being in premier locations. The Seacrest office in the Seacrest Town Center is ideally situated between Alys Beach and Rosemary Beach, making it convenient for all of the eastern 30-A communities. The WaterColor office is located in the heart of WaterColor. We love it when clients stop by to visit. Its proximity to Wine World is an undervalued benefit. The Seascape office is located in the new Seascape Town Center—which will be the next great town center in our area—and allows great access to Destin and Miramar Beach. The Niceville office is next door to Starbucks, making it a great place to see clients and friends as they get their daily coffee. With these convenient locations, our agents and clients know they can have a seamless experience as we function as one office in four locations.

KF: We have a location within a reasonable distance of anywhere you sell a piece of property. You don’t have to drive all the way to one end of 30-A. It provides agents the seamless support they need to sell along the Emerald Coast.

The Premier Property Group
This home on Bayou Drive in Niceville, Florida, was recently sold by The Premier Property Group—it had the highest sales price in the past year after being listed with six other brokerages. | Photo by Tim Kramer Photography, courtesy of The Premier Property Group

VIE: Premier is a member of the Leading Real Estate Companies around the World and the Luxury Portfolio International association of realtors. What makes these organizations an excellent fit for your company, and how does this position help your clients?

JW: Leading RE provides us with an unmatched real estate network, larger in total volume than any of the chain or franchise brokerage firms. This affiliation allows us to form relationships with partner brokerage firms in and out of our typical feeder markets. Our coastal location allows us the opportunity to host representatives of these brokerages to educate them about our area and all it has to offer for their clients. For some, it is their first exposure to the area. They leave knowing their clients are in good hands when they refer them to us. These referrals have grown as clients in other markets suddenly realize they want a place where they can retreat away from their more urban homes.

KF: We have great referral flow from Leading RE. Recently, we have seen it grow to even higher levels and from areas beyond our regular drive-to market. This relationship is helping grow our area’s customer base beyond the traditional drive-to markets.

— V —


To view properties or to learn more about Premier Property Group, visit ThePremierPropertyGroup.com.



Read Responsibly

VIE Magazine - Architecture & Design Issue - July 2020
VIE Magazine - Decor and Home Issue - June 2020
VIE Magazine May 2020 Entertainment Issue, Leslie Odom Jr
VIE Magazine - April 2020 Culinary Issue
VIE Magazine March 2020 The Fashion Edit, VONDOM, Alys Beach Fl, Digital Graffiti, Tres Chic, isidro dunbar Modern Interiors, Digital Graffiti Festival
VIE Magazine February 2020 Health & Beauty Issue
VIE Magazine - Travel Issue - January 2020 - Tanzania Safari Cover
VIE Magazine - Women's Issue - December 2019 - Tina Brown Cover
VIE NOV19 Goodness Issue
VIE Magazine, September 2019 Art & Culture Issue, Paul Hanninen
VIE Magazine - August 2019 - The Architecture and Design Issue
VIE Magazine - July 2019 - The Artist Issue
VIE Magazine - June 2019 - Fashion Edit
VIE Magazine - May 2019 - Culinary Issue
VIE Magazine - April 2019 - The Health & Wellness Issue
VIE Magazine - Special Entertainment Edition - March 2019
VIE Magazine February 2019 Luxury Homes & Technology Issue with Robbie Antonio of Revolution Precrafted
VIE Magazine - January 2019 - Southern Sophisticate Issue Cover
VIE Magazine - Special Anniversary Travel Edition - December 2018
VIE Magazine - The Goodness Issue - November 2018
VIE Magazine - The Art & Culture Issue - October 2018
VIE Magazine - Home & Garden Issue - September 2018
VIE Magazine - August 2018 Animal Issue
VIE Magazine - July 2018 Architecture & Design Issue - Subscribe to the magazine!
VIE Magazine - June 2018 Travel & Tech Issue
VIE Magazine - May 2018 Couture Issue
VIE Magazine - The Culinary Issue - April 2018 Cover - Chef James Briscione and Brooke Parkhurst
VIE Magazine - The Entertainers Issue - March 2018
VIE Magazine - February 2018 Destination Travel Issue
VIE Magazine - January 2018 Health & Beauty Issue
VIE Magazine, The Sophisticate Issue, December 2017
VIE Magazine - November 2017 Art & Culture Issue
VIE Magazine - October 2017 Home & Garden Issue
VIE Magazine | September 2017 | The Stories and Storytellers Issue
VIE Magazine - The Adventure Issue - August 2017
VIE Magazine - July 2017 - Art & Artist Issue
VIE Magazine - The Voyager Issue - June 2017
VIE magazine 2017 March-April Cover South Walton Fashion Week
VIE Magazine - January/February 2017 - The Health & Beauty Issue
VIE Magazine - Nov/Dec 2016 The Sophisticate Issue
christian siriano vie magazine september october 2016 vie magazine
the modern minimalist issue
Summertime!
the culinary and couture issue march april 2016 vie magazine
the voyager issue alys beach vie magazine january february 2016
cultural issue vie magazine november december 2015
home and garden issue vie magazine september october 2015
the art and style issue vie magazine july august 2015
the wedding issue 2015 May June vie magazine
the food and fashion issue vie magazine march april 2015
the travel issue vie magazine january february 2015
the music issue vie magazine 2014 november december
The Animal Issue vie magazine september october 2014
the home and garden issue vie magazine july august 2014
the wedding issue vie magazine may june 2014
emeril lagasse food and fashion vie magazine
the men's issue january february 2014
the music issue november december 2013 vie magazine
the home and garden issue 2013 october september
the wedding issue vie magazine july august 2013
the artist issue may june 2013 vie magazine
the food and fashion issue march april 2013
the men's issue january february 2013 vie magazine
The Holiday Issue
the love issue july august 2012
the all american summer may june 2012
the entertainment issue march april 2012
the fashion issue vie magazine winter 2011
the home and garden issue vie magazine fall 2011
the anniversary edition vie magazine summer 2011
the wedding issue vie magazine spring 2011
vie magazine the holiday issue 2010 Dec
vintage swimsuits vie magazine 2010 Fall
judith march designer vie magazine summer 2010
wedding giveaway vie magazine spring 2010
holiday gift guide vie magazine winter 2009
emarketing explosion vie magazine fall 2009
tribute to mother's day vie magazine summer 2009
james and robert redford vie magazine spring 2009
zz top vie magazine fall winter 2008
project dreams vie magazine new york fashion week
Sign-up for VIEmail

Sign up for VIEmail

X

A LIFESTYLE