vie magazine subscribe button

Pepsi Gulf Coast Jam Takes a Bow

An Epic Musical Event Gives Back!

By Lisa Burwell

Heading into Frank Brown Park to hear Toby Keith at Pepsi Gulf Coast Jam, I was thinking it was a great way to spend a balmy Saturday evening, but I was not expecting to see a production of such magnitude. I was impressed by the size of the stage, the organization and ease of parking, and the tricked-out sponsor tents put up by Jim Beam, Harley-Davidson, and others. I was blown away—and that was all before Toby Keith even took the stage! To say he was a crowd-pleaser is an understatement. I can see why his fans love him—and Toby loves his fans! He cares about his craft. He has an amazing band, and the patriotic message in his songs rang truer than true that evening. There is so much to say about the success of Pepsi Gulf Coast Jam, but as the old adage goes “a picture paints a thousand words.” So we’ll let the photos do the talking.

The recent Pepsi Gulf Coast Jam, held September 26 through 28 in Panama City Beach, Florida, was the brainchild of Dave Trepanier and Rendy Lovelady, who pulled off a near-flawless feat for their first country music festival on the Gulf Coast. Over forty-five musical performers appeared on stages at multiple venues throughout the Panama City Beach area. Headliners Toby Keith, Trace Adkins, and Brantley Gilbert packed a musical punch, with Toby closing the festival to a crowd of thirteen thousand! “There is a natural synergy between our beach and country music, and this event delivered on that,” said Dan Rowe, president and CEO of the Panama City Beach Convention and Visitors Bureau. Rowe added, “Music is part of the beach experience as well as our brand message, so it tied in nicely to the big picture of selling our destination.” Pepsi Gulf Coast Jam VIE Magazine


This year, Pepsi Gulf Coast Jam is proud to announce that they were able to team up with several regional nonprofit organizations in order to provide over a thousand workers with employment during the month of September! As part of an ongoing effort to help the local community, Pepsi Gulf Coast Jam was also proud to put over $20,000 directly back into the local economy by way of donations to Habitat for Humanity, Arnold High School, Naval Support Activity Panama City, Miracle Strip Junior Women’s Club, and the VFW. The festival also brought additional revenues for local condos, hotels, restaurants, tourist attractions, retail shops, and more.

Pepsi Gulf Coast Jam VIE Magazine Toby Keith
Toby Keith sends a patriotic all-American message

Pepsi Gulf Coast Jam VIE Magazine
Saxophonist Roman Dudok jams with Toby
Pepsi Gulf Coast Jam VIE Magazine Effervescent Harley-Davidson
Effervescent Harley-Davidson spokesmodels

Executive Producer Rendy Lovelady says, “I’ve said it before and I’ll proudly say it again: Pepsi Gulf Coast Jam wouldn’t have had a successful inaugural festival if it hadn’t been for the support of Panama City Beach. Pepsi Gulf Coast Jam is already making plans for next year, and we are looking forward to bringing more jobs, more people, and more music to Panama City Beach next fall—and the fall after that!”

“Our sponsors came out in full force to align with us, and Pepsi was just amazing to work with—we both want to grow this festival onto a national stage now that we have the inaugural festival behind us,” echoed the festival’s cocreator, Dave Trepanier. Additional sponsors included Jim Beam, Land Shark, the Panama City Beach Convention and Visitors Bureau, USA Association, Wind Creek Atmore Casino and Hotel, Harley-Davidson, Club La Vela, Sonicbids, and Team Cocktail. “We are dialoging with several national sponsors for next year’s festival, including Ford and major credit card companies.”

Pepsi Gulf Coast Jam Toby Keith
Toby Keith
 

During the three-day event, patrons attended three beachfront stages, which were hosted by Edgewater Beach and Golf Resort, the Boardwalk Beach Resort, and Seahaven Beach Resorts. Festivalgoers stood on sugar-white sand and dipped their toes in the water as they watched their favorite performers. And as the sun began to set, attendees headed to Frank Brown Park to watch some of the biggest stars in country music!

— V —


For more information about Pepsi Gulf Coast Jam 2014, please visit www.gulfcoastjam.com.



Read Responsibly

VIE magazine 2017 March-April Cover South Walton Fashion Week
VIE Magazine - January/February 2017 - The Health & Beauty Issue
VIE Magazine - Nov/Dec 2016 The Sophisticate Issue
christian siriano vie magazine september october 2016 vie magazine
the modern minimalist issue
Summertime!
the culinary and couture issue march april 2016 vie magazine
the voyager issue alys beach vie magazine january february 2016
cultural issue vie magazine november december 2015
home and garden issue vie magazine september october 2015
the art and style issue vie magazine july august 2015
the wedding issue 2015 May June vie magazine
the food and fashion issue vie magazine march april 2015
the travel issue vie magazine january february 2015
the music issue vie magazine 2014 november december
The Animal Issue vie magazine september october 2014
the home and garden issue vie magazine july august 2014
the wedding issue vie magazine may june 2014
emeril lagasse food and fashion vie magazine
the men's issue january february 2014
the music issue november december 2013 vie magazine
the home and garden issue 2013 october september
the wedding issue vie magazine july august 2013
the artist issue may june 2013 vie magazine
the food and fashion issue march april 2013
the men's issue january february 2013 vie magazine
The Holiday Issue
the love issue july august 2012
the all american summer may june 2012
the entertainment issue march april 2012
the fashion issue vie magazine winter 2011
the home and garden issue vie magazine fall 2011
the anniversary edition vie magazine summer 2011
the wedding issue vie magazine spring 2011
vie magazine the holiday issue 2010 Dec
vintage swimsuits vie magazine 2010 Fall
judith march designer vie magazine summer 2010
wedding giveaway vie magazine spring 2010
holiday gift guide vie magazine winter 2009
emarketing explosion vie magazine fall 2009
tribute to mother's day vie magazine summer 2009
james and robert redford vie magazine spring 2009
zz top vie magazine fall winter 2008
project dreams vie magazine new york fashion week
Sign-up for VIEmail

Sign up for VIEmail

X

A LIFESTYLE