fbpx vie magazine subscribe button

Manifesting Beauty

Seek & You Shall Find

In mid-2007, my branding and marketing firm, The Idea Boutique (TheIdeaBoutique.com), was enjoying its fourteenth year of business. But the business outlook was quickly changing—my husband’s architecture work was all but dried up, and marketing accounts were far from plentiful with less on the horizon. I had a staff of ten that was counting on me, and I was losing large, longstanding accounts at the end of the year as they, too, were dealing with their layoffs. With an expansion that began earlier in the year, my office became a bona fide construction site. Despite waning work prospects and less-than-ideal working conditions, I continued to forge ahead as if nothing was wrong. I conducted business meetings amid dust barriers, welding, sheetrock, and a pile of bricks waiting to be installed. Somewhere in there, I miraculously secured two large accounts that would help, but the company would need more than that to sustain. By November, things were looking pretty bleak.

It was during a trip back to my childhood home that Thanksgiving, and after many sleepless nights of running every scenario of how to survive what was ahead, I imagined starting a luxury magazine. It came to me in a dream that I believe was God-inspired. We had great designers, writers, and marketers on staff, so I suggested the idea to my partner and husband. He asked, “What do you know about publishing a magazine?” and I confidently said, “How hard can it be?” Sometimes, a little hubris is a good thing. Only some of the time. That’s when my husband and I decided to venture into publishing and launched our flagship magazine, VIE.

Big corporations were bandying that there was no longer any need for print since that was the narrative when everyone was getting into the digital stratosphere. Magazine and newspaper closures were becoming commonplace. Back then, the constant whispers and snickers from almost everybody around me seemed to morph into a dull roar. “Don’t you know that print is dead?” people would say with utter condescension and then follow it with an eye roll. A problem solver at heart, I knew this new challenge would be my biggest one to date and felt as if we were either on the precipice of something great or that we would fail big. It was one of the worst and most unlikely times to run a newly launched magazine in less than a year, but that is where we were.

Then, almost a year later, the sky fell—well, almost. The financial crisis that culminated in the market crash of October 2008 sent a wave of fear and uncertainty around the world with such breadth and force that appropriately earned it the moniker “The Great Recession.” Labeling an event of such gravitas with such a Great Gatsby-like name was possibly an attempt to romanticize the ordeal’s enormity and reduce it to a more human level. At least it wasn’t as bad as The Great Depression, but it was a bleak time for many, and the fallout left many thousands with almost nothing, especially those heavily leveraged in real estate.

VIE Magazine, Lisa Burwell, Lisa Marie Burwell, editor-in-chief note, The Idea Boutique, Cornerstone Marketing & Advertising
CEO/editor-in-chief Lisa Marie Burwell | Photo by Romona Robbins

And so, in 2010, after the dust finally settled, our company emerged not as a victim but as a victor. Through His grace, we had been sustained. The rebuilding could begin. A c’est la vie approach to life, a gift of imagination, a tenacious spirit, and courage have been my constant guides, with my faith backing me every step. Along with a brick-by-brick mentality, testing, refining, and digging a deep foundation were all part of a journey not for the faint of heart. I was forging and cutting my path, which has been an uphill battle of determination, and at times, when faced with adversity, my only strategy was not to give up. Dreams are hard to achieve if you don’t count the costs, which sometimes means you need to sacrifice more than you ever thought.

I’ve said for many years that failure was not an option, and when needed, I fought through challenges that came in a myriad of ways. At times, the costs took everything we had. I wanted to succeed with the endeavor set before me. In recent years, however, I had an epiphany that changed my thought process on the definition of failure. When failures come, it doesn’t mean the endeavor wasn’t meant to be. What we have created these past fifteen years and 120 issues later has touched people’s lives and sometimes given them hope, love, and inspiration. To quote Winston Churchill: “Success is not final; failure is not fatal: it is the courage to continue that counts.”

I’ve learned along the journey that we need to be inspired to create and begin to inspire others so that they have a blueprint to follow. What we make might not always be for ourselves as it might be for others. It’s humbling and good for me to think this way, as it takes so much ego out of the equation. The world needs so much more, which we must create to manifest. That is the job of a creator.

Thank you to everyone who has supported us along the way. And to my team of collaborators here at VIE, thank you for your talent and spirit of excellence.

To a creative life!

VIE Magazine Editor In Chief, Lisa Marie Burwell Signature

—Lisa Marie

— V —

Read Responsibly

VIE Magazine September 2023 Jay Mercado
VIE Magazine - The Art & Design Issue November 2021
VIE Magazine January 2021 Special Commemorative Edition
VIE Magazine September 2020 Wanderlust Issue, Fancy Camps, The Idea Boutique
VIE Magazine August 2020 Art & Culture Issue, Nathan Alan Yoakum Art
VIE Magazine - Architecture & Design Issue - July 2020
VIE Magazine - Decor and Home Issue - June 2020
VIE Magazine May 2020 Entertainment Issue, Leslie Odom Jr
VIE Magazine - April 2020 Culinary Issue
VIE Magazine March 2020 The Fashion Edit, VONDOM, Alys Beach Fl, Digital Graffiti, Tres Chic, isidro dunbar Modern Interiors, Digital Graffiti Festival
VIE Magazine February 2020 Health & Beauty Issue
VIE Magazine - Travel Issue - January 2020 - Tanzania Safari Cover
VIE Magazine - Women's Issue - December 2019 - Tina Brown Cover
VIE NOV19 Goodness Issue
VIE Magazine, September 2019 Art & Culture Issue, Paul Hanninen
VIE Magazine - August 2019 - The Architecture and Design Issue
VIE Magazine - July 2019 - The Artist Issue
VIE Magazine - June 2019 - Fashion Edit
VIE Magazine - May 2019 - Culinary Issue
VIE Magazine - April 2019 - The Health & Wellness Issue
VIE Magazine - Special Entertainment Edition - March 2019
VIE Magazine February 2019 Luxury Homes & Technology Issue with Robbie Antonio of Revolution Precrafted
VIE Magazine - January 2019 - Southern Sophisticate Issue Cover
VIE Magazine - Special Anniversary Travel Edition - December 2018
VIE Magazine - The Goodness Issue - November 2018
VIE Magazine - The Art & Culture Issue - October 2018
VIE Magazine - Home & Garden Issue - September 2018
VIE Magazine - August 2018 Animal Issue
VIE Magazine - July 2018 Architecture & Design Issue - Subscribe to the magazine!
VIE Magazine - June 2018 Travel & Tech Issue
VIE Magazine - May 2018 Couture Issue
VIE Magazine - The Culinary Issue - April 2018 Cover - Chef James Briscione and Brooke Parkhurst
VIE Magazine - The Entertainers Issue - March 2018
VIE Magazine - February 2018 Destination Travel Issue
VIE Magazine - January 2018 Health & Beauty Issue
VIE Magazine, The Sophisticate Issue, December 2017
VIE Magazine - November 2017 Art & Culture Issue
VIE Magazine - October 2017 Home & Garden Issue
VIE Magazine | September 2017 | The Stories and Storytellers Issue
VIE Magazine - The Adventure Issue - August 2017
VIE Magazine - July 2017 - Art & Artist Issue
VIE Magazine - The Voyager Issue - June 2017
VIE magazine 2017 March-April Cover South Walton Fashion Week
VIE Magazine - January/February 2017 - The Health & Beauty Issue
VIE Magazine - Nov/Dec 2016 The Sophisticate Issue
christian siriano vie magazine september october 2016 vie magazine
the modern minimalist issue
the culinary and couture issue march april 2016 vie magazine
the voyager issue alys beach vie magazine january february 2016
cultural issue vie magazine november december 2015
home and garden issue vie magazine september october 2015
the art and style issue vie magazine july august 2015
the wedding issue 2015 May June vie magazine
the food and fashion issue vie magazine march april 2015
the travel issue vie magazine january february 2015
the music issue vie magazine 2014 november december
The Animal Issue vie magazine september october 2014
the home and garden issue vie magazine july august 2014
the wedding issue vie magazine may june 2014
emeril lagasse food and fashion vie magazine
the men's issue january february 2014
the music issue november december 2013 vie magazine
the home and garden issue 2013 october september
the wedding issue vie magazine july august 2013
the artist issue may june 2013 vie magazine
the food and fashion issue march april 2013
the men's issue january february 2013 vie magazine
The Holiday Issue
the love issue july august 2012
the all american summer may june 2012
the entertainment issue march april 2012
the fashion issue vie magazine winter 2011
the home and garden issue vie magazine fall 2011
the anniversary edition vie magazine summer 2011
the wedding issue vie magazine spring 2011
vie magazine the holiday issue 2010 Dec
vintage swimsuits vie magazine 2010 Fall
judith march designer vie magazine summer 2010
wedding giveaway vie magazine spring 2010
holiday gift guide vie magazine winter 2009
emarketing explosion vie magazine fall 2009
tribute to mother's day vie magazine summer 2009
james and robert redford vie magazine spring 2009
zz top vie magazine fall winter 2008
project dreams vie magazine new york fashion week
Sign-up for VIEmail

Sign up for VIEmail