fbpx vie magazine subscribe button

Courses, Courts, and Cocktails

Go Country Club Chic with Byrdie

By Jordan Staggs | Photography courtesy of Byrdie Golf Social Wear

“We like to say we grew up on the golf course,” share Rachelle Williams and Hayden Shoffner, the Charlotte, North Carolina-based blondes behind Byrdie Golf Social Wear. “Whether riding the golf cart with our grandmothers or having evening practices on the driving range, we were always on the links with our families. Of all the memories we collected on the course, the one that has remained the clearest is how well our grandmothers dressed when playing golf.”

This understanding—that one should never compromise their personal style for any occasion—is what set the pair on a mission to bridge the gap between modern fashion and performance wear while paying homage to the sophistication and style of their matriarchs. “Through Byrdie Golf, we hope to not only reintroduce personal style back to the game of golf but also to celebrate a new generation of women who bring friendships, cocktails, and legacies to the nineteenth hole.”

One should never compromise their personal style for any occasion.

Geared toward the new golfer who loves to be a little indulgent and perhaps a bit quirky with her style, Byrdie hopes to create a more accessible and less intimidating atmosphere around the sport of golf by promoting a fashion-forward link to the game. Boosting confidence through a fun experience is the brand’s number-one priority.

“When first putting pen to paper, we were hyper-focused on creating that feeling of community and strong social engagement, which is where the ‘social wear’ part of our business comes in,” the founders explain. Shoffner and Williams grew up playing golf with their parents, grandparents, and other family members and have fond memories of times spent on the course and at the club, which inspired their fashion line’s “course-to-cocktail” persona.

Vintage-inspired prints such as flowers, golf motifs, and gingham combine with classic silhouettes that won’t break tradition on the course or the tennis court. Still, Byrdie’s modern enhancements include thoughtful details like moisture-wicking fabrics and shorts underneath minidresses and skirts, ensuring fashionistas can go from performance to social hour while staying comfy and looking chic through it all. “We take pride in our design process and are able to use our many years in the fashion industry to apply trends from the everyday wardrobe to our golf attire,” Williams explains. “Before anything hits our website or your closet, we ensure that it is swing, sweat, and post-round friendly—meaning we play a round of golf in each piece to ensure we’ve captured the comfort and practicality you need on and off the course.” Additionally, this women-owned and operated brand is entirely produced in the US.

Byrdie has caught the attention of stylish athletes around the Southeast and beyond, and Williams and Shoffner say they are thrilled to announce an upcoming collaboration with upscale footwear brand Cole Haan. “We are designing two pairs of golf shoes that you will not want to miss,” they reveal. “The collaboration launches in July 2023, so make sure you mark your calendars!”

The talented twosome also recently collaborated with one of their dear friends, Louisiana-based designer Sue Sartor, to bring to life a Byrdie fan favorite, the Tournament Dress. “Together, we custom-created a block printed cotton minidress that will win you ‘best dressed’ at any golf tournament,” says Williams. “You can find it exclusively on our website in both green and pink.”

Shoffner and Williams can’t wait to see where their fledgling fashion brand will go, especially as lifestyles and fashion embrace the “country club chic” trend this year and beyond. They plan to launch their wholesale business for retailers and are excited to partner with some of their favorite green grass accounts—golf clubs and pro shops—with the spring/summer 2023 collection.

Without a doubt, they’re aiming for a hole-in-one with each new product, collection, and partnership, all while serving their stylishly sporty customers. “One of our favorite mottos is ‘Start as you mean to go on,’ and that’s exactly what we want to do here at Byrdie. We have and will continue to introduce the game of golf through an inclusive space for women of all backgrounds, skill levels, and ages. We strive to be the industry leader for beautiful, fashion-forward, appropriate golf attire for many years to come!”

Shop the collection online at ByrdieGolfSocial.com or follow on Instagram @byrdiegolfsocial.

The Byrdie Rule Book

1. Never compromise your personal style for performance.

2. The game of golf is just like life; don’t take yourself too seriously.

3. Post-round entertaining is key. We recommend having at least two go-to recipes in your back pocket.

4. Always keep a stocked bar.

5. Playing golf with your girlfriends is way more fun.

6. Lastly, no matter your score, if you’re overdressed, you’re under par in our books.

— V —

Read Responsibly

VIE Magazine - The Art & Design Issue November 2021
VIE Magazine January 2021 Special Commemorative Edition
VIE Magazine September 2020 Wanderlust Issue, Fancy Camps, The Idea Boutique
VIE Magazine August 2020 Art & Culture Issue, Nathan Alan Yoakum Art
VIE Magazine - Architecture & Design Issue - July 2020
VIE Magazine - Decor and Home Issue - June 2020
VIE Magazine May 2020 Entertainment Issue, Leslie Odom Jr
VIE Magazine - April 2020 Culinary Issue
VIE Magazine March 2020 The Fashion Edit, VONDOM, Alys Beach Fl, Digital Graffiti, Tres Chic, isidro dunbar Modern Interiors, Digital Graffiti Festival
VIE Magazine February 2020 Health & Beauty Issue
VIE Magazine - Travel Issue - January 2020 - Tanzania Safari Cover
VIE Magazine - Women's Issue - December 2019 - Tina Brown Cover
VIE NOV19 Goodness Issue
VIE Magazine, September 2019 Art & Culture Issue, Paul Hanninen
VIE Magazine - August 2019 - The Architecture and Design Issue
VIE Magazine - July 2019 - The Artist Issue
VIE Magazine - June 2019 - Fashion Edit
VIE Magazine - May 2019 - Culinary Issue
VIE Magazine - April 2019 - The Health & Wellness Issue
VIE Magazine - Special Entertainment Edition - March 2019
VIE Magazine February 2019 Luxury Homes & Technology Issue with Robbie Antonio of Revolution Precrafted
VIE Magazine - January 2019 - Southern Sophisticate Issue Cover
VIE Magazine - Special Anniversary Travel Edition - December 2018
VIE Magazine - The Goodness Issue - November 2018
VIE Magazine - The Art & Culture Issue - October 2018
VIE Magazine - Home & Garden Issue - September 2018
VIE Magazine - August 2018 Animal Issue
VIE Magazine - July 2018 Architecture & Design Issue - Subscribe to the magazine!
VIE Magazine - June 2018 Travel & Tech Issue
VIE Magazine - May 2018 Couture Issue
VIE Magazine - The Culinary Issue - April 2018 Cover - Chef James Briscione and Brooke Parkhurst
VIE Magazine - The Entertainers Issue - March 2018
VIE Magazine - February 2018 Destination Travel Issue
VIE Magazine - January 2018 Health & Beauty Issue
VIE Magazine, The Sophisticate Issue, December 2017
VIE Magazine - November 2017 Art & Culture Issue
VIE Magazine - October 2017 Home & Garden Issue
VIE Magazine | September 2017 | The Stories and Storytellers Issue
VIE Magazine - The Adventure Issue - August 2017
VIE Magazine - July 2017 - Art & Artist Issue
VIE Magazine - The Voyager Issue - June 2017
VIE magazine 2017 March-April Cover South Walton Fashion Week
VIE Magazine - January/February 2017 - The Health & Beauty Issue
VIE Magazine - Nov/Dec 2016 The Sophisticate Issue
christian siriano vie magazine september october 2016 vie magazine
the modern minimalist issue
the culinary and couture issue march april 2016 vie magazine
the voyager issue alys beach vie magazine january february 2016
cultural issue vie magazine november december 2015
home and garden issue vie magazine september october 2015
the art and style issue vie magazine july august 2015
the wedding issue 2015 May June vie magazine
the food and fashion issue vie magazine march april 2015
the travel issue vie magazine january february 2015
the music issue vie magazine 2014 november december
The Animal Issue vie magazine september october 2014
the home and garden issue vie magazine july august 2014
the wedding issue vie magazine may june 2014
emeril lagasse food and fashion vie magazine
the men's issue january february 2014
the music issue november december 2013 vie magazine
the home and garden issue 2013 october september
the wedding issue vie magazine july august 2013
the artist issue may june 2013 vie magazine
the food and fashion issue march april 2013
the men's issue january february 2013 vie magazine
The Holiday Issue
the love issue july august 2012
the all american summer may june 2012
the entertainment issue march april 2012
the fashion issue vie magazine winter 2011
the home and garden issue vie magazine fall 2011
the anniversary edition vie magazine summer 2011
the wedding issue vie magazine spring 2011
vie magazine the holiday issue 2010 Dec
vintage swimsuits vie magazine 2010 Fall
judith march designer vie magazine summer 2010
wedding giveaway vie magazine spring 2010
holiday gift guide vie magazine winter 2009
emarketing explosion vie magazine fall 2009
tribute to mother's day vie magazine summer 2009
james and robert redford vie magazine spring 2009
zz top vie magazine fall winter 2008
project dreams vie magazine new york fashion week
Sign-up for VIEmail

Sign up for VIEmail