fbpx vie magazine subscribe button

A Sweet Apartment Redesign in Brooklyn

By Emme Martin | Photography by Yumi Matsuo, courtesy of The Select 7

Delicious magic happened when Kristen Tomlan combined her day job of branding and design consulting with her passion for baking. Tomlan is the founder of DŌ, Cookie Dough Confections, the first edible cookie dough confectionery. Since starting the company in 2014, Tomlan and her cookie dough have been unstoppable, securing partnerships with Bloomingdale’s, KitchenAid, and Williams Sonoma. The brand's flagship store in New York City’s Greenwich Village regularly garners long lines and endorsements from celebrities, including Reese Witherspoon, Kim Kardashian, and Chrissy Teigen. One might wonder how Tomlan could turn this nostalgic culinary trend into something so profitable. The answer is something all too obvious to those who follow her work—an innate flair for all things creative.

Tomlan studied interior design at the University of Cincinnati, which was surprisingly valuable for her business thanks to her experience with design and branding. An aesthetically and emotionally appealing brand image is vital for success—DŌ certainly possesses both. After Tomlan graduated and secured a job with a brand consulting agency in New York City, baking became her way of decompressing from the craziness of her career and city life. Tomlan’s passion for baking ignited when she was a little girl, helping her mom, a cooking school instructor, in the kitchen. “Anytime I would bake, I would sneak cookie dough straight from the mixing bowl; it was my absolute favorite part of the baking process,” Tomlan admits. Life has a funny way of preparing us for the future even when we don’t realize it. Tomlan’s education and branding background allowed her to design everything from the logo and visuals to the store design when she decided to start DŌ. “I bootstrapped the business and learned as I went,” she says. Tomlan also says having a do-it-yourself attitude came in quite handy when starting a company and being low on funds, and it certainly paid off sweetly.

Kristen Tomlan, the founder of DŌ, Cookie Dough Confections in New York City, designed the interiors of this chic and cozy renovated Brooklyn brownstone apartment last year just before she and her husband welcomed their first child.

The culinary pro’s design acumen came out to play once again in her new Brooklyn apartment, which she purchased with her husband, Chris, in 2019. The building is an 1890s brownstone, and the apartment needed a complete gutting and redesign at the time of purchase. Thankfully, they completed most of the major construction pre-pandemic lockdown.

The significant projects included knocking out several walls to open up space so the kitchen could be the home’s focal point. Coming from a 450-square-foot Manhattan apartment, Tomlan felt lucky to have the extra space and knew she wanted to make the most of it. “I knew that I wanted to create a very open kitchen and living area because I spend so much time in the kitchen and love to entertain,” she explains.

When Tomlan and her husband moved in February 2020 with a baby on the way, they certainly had difficulty getting contractors to the house to finish the work. Despite the challenges of being seven months pregnant and renovating a home during a pandemic, Tomlan feels fortunate she has a handy husband. Chris was able to complete many of the finishes, and the couple used the extra time during lockdown to complete other projects around the house.

When asked about her favorite part of the design process, Tomlan says, “My favorite part is seeing it all come together.

Sometimes you don’t know how it’s all going to mesh until you see it in the space with the lighting and context to other things. I love when I have a vision and it actually works!”

Tomlan’s vision certainly paid off. We love her use of classic style, clean lines, and simple, versatile pieces. Her self-described design style of “fresh, happy, and timeless” is evident in the gorgeous space. “I like a lot of bright whites, neutrals, wood tones, clean lines, and fresh greenery,” she says. The plants give the area a nice pop of color, despite Tomlan’s claim she can’t keep them alive. To the baker and CEO, it is not about being perfect; she wants to feel relaxed and at ease at home. “I like things to be clean and put away, but all the things in my home are just things. It’s the memories we make in our home that are most important to me.” With a growing baby, Edie, and a crazy dog, Nelly, things are always getting dirty and destroyed, and Tomlan says that’s perfectly OK.

As for advice for new homeowners looking to decorate on their own, she says, “Start by adding some minor details such as family photos, meaningful decorations, fun art, fresh flowers, and your favorite books—these will go a long way.” She also suggests playing with height and a variety of things that coordinate but aren’t too “matchy-matchy.” Her favorite furniture brands include West Elm, Article, Anthropologie, CB2, and Serena & Lily.

Tomlan’s zest for design earned her a spot as a guest of The Select 7, an online lifestyle publication highlighting some of the world’s top tastemakers sharing their favorite products, brands, and ideas for seven days each. As a dedicated reader of the site’s stories, Tomlan was excited for her turn to participate. We loved hearing her story on renovating her home and all the nuances that came along with it.

As for DŌ, Tomlan says, “We are launching a lot of new fun products this year, which I am very excited about. I can’t give away all the details, but it’s something you will want to check out.” We can’t wait to see what she whips up next!

— V —

See more of Kristen Tomlan's sweet life on Instagram @kristentomlan and at KristenTomlan.com. To learn more about , Cookie Dough Confections, or to order your batch today, visit CookieDOnyc.com. For more tastemaker stories by The Select 7, visit TheSelect7.com and @theselect7. You can also see more from photographer Yumi Matsuo on Instagram @yumimatsuostudio.

Read Responsibly

VIE Magazine - The Art & Design Issue November 2021
VIE Magazine January 2021 Special Commemorative Edition
VIE Magazine September 2020 Wanderlust Issue, Fancy Camps, The Idea Boutique
VIE Magazine August 2020 Art & Culture Issue, Nathan Alan Yoakum Art
VIE Magazine - Architecture & Design Issue - July 2020
VIE Magazine - Decor and Home Issue - June 2020
VIE Magazine May 2020 Entertainment Issue, Leslie Odom Jr
VIE Magazine - April 2020 Culinary Issue
VIE Magazine March 2020 The Fashion Edit, VONDOM, Alys Beach Fl, Digital Graffiti, Tres Chic, isidro dunbar Modern Interiors, Digital Graffiti Festival
VIE Magazine February 2020 Health & Beauty Issue
VIE Magazine - Travel Issue - January 2020 - Tanzania Safari Cover
VIE Magazine - Women's Issue - December 2019 - Tina Brown Cover
VIE NOV19 Goodness Issue
VIE Magazine, September 2019 Art & Culture Issue, Paul Hanninen
VIE Magazine - August 2019 - The Architecture and Design Issue
VIE Magazine - July 2019 - The Artist Issue
VIE Magazine - June 2019 - Fashion Edit
VIE Magazine - May 2019 - Culinary Issue
VIE Magazine - April 2019 - The Health & Wellness Issue
VIE Magazine - Special Entertainment Edition - March 2019
VIE Magazine February 2019 Luxury Homes & Technology Issue with Robbie Antonio of Revolution Precrafted
VIE Magazine - January 2019 - Southern Sophisticate Issue Cover
VIE Magazine - Special Anniversary Travel Edition - December 2018
VIE Magazine - The Goodness Issue - November 2018
VIE Magazine - The Art & Culture Issue - October 2018
VIE Magazine - Home & Garden Issue - September 2018
VIE Magazine - August 2018 Animal Issue
VIE Magazine - July 2018 Architecture & Design Issue - Subscribe to the magazine!
VIE Magazine - June 2018 Travel & Tech Issue
VIE Magazine - May 2018 Couture Issue
VIE Magazine - The Culinary Issue - April 2018 Cover - Chef James Briscione and Brooke Parkhurst
VIE Magazine - The Entertainers Issue - March 2018
VIE Magazine - February 2018 Destination Travel Issue
VIE Magazine - January 2018 Health & Beauty Issue
VIE Magazine, The Sophisticate Issue, December 2017
VIE Magazine - November 2017 Art & Culture Issue
VIE Magazine - October 2017 Home & Garden Issue
VIE Magazine | September 2017 | The Stories and Storytellers Issue
VIE Magazine - The Adventure Issue - August 2017
VIE Magazine - July 2017 - Art & Artist Issue
VIE Magazine - The Voyager Issue - June 2017
VIE magazine 2017 March-April Cover South Walton Fashion Week
VIE Magazine - January/February 2017 - The Health & Beauty Issue
VIE Magazine - Nov/Dec 2016 The Sophisticate Issue
christian siriano vie magazine september october 2016 vie magazine
the modern minimalist issue
the culinary and couture issue march april 2016 vie magazine
the voyager issue alys beach vie magazine january february 2016
cultural issue vie magazine november december 2015
home and garden issue vie magazine september october 2015
the art and style issue vie magazine july august 2015
the wedding issue 2015 May June vie magazine
the food and fashion issue vie magazine march april 2015
the travel issue vie magazine january february 2015
the music issue vie magazine 2014 november december
The Animal Issue vie magazine september october 2014
the home and garden issue vie magazine july august 2014
the wedding issue vie magazine may june 2014
emeril lagasse food and fashion vie magazine
the men's issue january february 2014
the music issue november december 2013 vie magazine
the home and garden issue 2013 october september
the wedding issue vie magazine july august 2013
the artist issue may june 2013 vie magazine
the food and fashion issue march april 2013
the men's issue january february 2013 vie magazine
The Holiday Issue
the love issue july august 2012
the all american summer may june 2012
the entertainment issue march april 2012
the fashion issue vie magazine winter 2011
the home and garden issue vie magazine fall 2011
the anniversary edition vie magazine summer 2011
the wedding issue vie magazine spring 2011
vie magazine the holiday issue 2010 Dec
vintage swimsuits vie magazine 2010 Fall
judith march designer vie magazine summer 2010
wedding giveaway vie magazine spring 2010
holiday gift guide vie magazine winter 2009
emarketing explosion vie magazine fall 2009
tribute to mother's day vie magazine summer 2009
james and robert redford vie magazine spring 2009
zz top vie magazine fall winter 2008
project dreams vie magazine new york fashion week
Sign-up for VIEmail

Sign up for VIEmail