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Record crowds attended the 8th Annual Pepsi Gulf Coast Jam in Panama City Beach, Florida, June 4–6, 2021

8th Annual Pepsi Gulf Coast Jam

La Scène: Where It’s At

The 8th Annual Pepsi Gulf Coast Jam, rescheduled twice from its original September 2020 date, took place June 4–6, 2021, in beautiful Panama City Beach, Florida. It was the first large-scale music festival to play in the US in over a year. Headliners Lynyrd Skynyrd, Brad Paisley, Luke Bryan, and more than twenty other acts performed for over 23,000 live music-starved fans each day, setting attendance records over the 2019 event. For most artists on the bill, the festival was their first time on stage in at least fifteen months. Riggers and stagehands, who hadn’t built a set or hung a speaker in as many months, cried when they arrived on-site to begin constructing the massive roof and stage. Such was the case for many staff members, artists, and crews, who treated the weekend like a long-overdue family reunion. The ninth annual event is scheduled for June 2022.

Photography courtesy of Pepsi Gulf Coast Jam

Headliner Luke Bryan

Luke Bryan

Lynyrd Skynyrd

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