VIE is a French word meaning “life” or “way of living.” VIE sets itself apart as a, high-gloss publication focusing on human-interest stories. The award-winning magazine includes national stories on fashion, food, and travel with a distribution of 23,000 copies bimonthly and a total circulation of 45,000 per issue. The magazine is distributed throughout Northwest Florida and sold on newsstands in the following airports since 2010: Baltimore/Washington International, Houston Hobby, Memphis International, Nashville International, Orlando International, and Hartsfield– Jackson Atlanta International. VIE is also sold in Barnes & Noble and Books-A-Million as well as newsstands in NYC near Penn Station to name a few. From Seattle to NYC with a concentration in the Northeast, VIE is becoming known for it’s unique editorial approach not commonly found in other magazines—which is a broad spectrum of deep content with rich photography that is of interest to many.

Editorial Overview

Home & Garden

amazing properties and homes – iconic gardens – conservation
Local Business Profile • Bricks & Mortar • The Art of Life

Food & Drink

dining experiences – farm-to-table enterprises – spirits
For the Love of Food • Living Green

Travel & Adventure

hotels – resorts – destinations
The Voyager • Perspectives • Sense of Place • Get Out

Style & Design

home decor – fashion – shopping – weddings
Brand & Identity • Form & Function • Through the Lens

Arts & Culture

art – architecture – music – literature
Giving • Couture • Local Spotlight • People + Places

2015 Editorial Calendar


The Travel Issue
• Space Close: 11/23 • Material Close: 11/30


The Food & Fashion Issue
• Space Close: 1/24 • Material Close: 1/31


The Artist Issue
• Space Close: 3/22 • Material Close: 3/29


The Wedding Issue
• Space Close: 5/24 • Material Close: 5/31


The Home & Garden Issue
• Space Close: 7/24 • Material Close: 7/31


The Cultural Issue
• Space Close: 9/23 • Material Close: 9/30

2015 Advertising Rates

Standard 1x 2x 3x 4x 5x 6x
Full-Page $3,295 $3,095 $2,895 $2,695 $2,495 $2,295
1/2-Page – V $1,995 $1,845 $1,695 $1,595 $1,445 $1,295
1/2-Page – H $1,995 $1,845 $1,695 $1,595 $1,445 $1,295
1/3-Page $1,425 $1,345 $1,245 $1,165 $1,075 $985
1/4-Page $1,095 $1,045 $985 $935 $875 $825


Preferred 1x 2x 3x 4x 5x 6x
Back Cover $6,395 $6,015 $5,645 $5,265 $4,895 $4,495
Inside Front Cover $4,825 $4,595 $4,385 $4,165 $3,935 $3,715
Inside Back Cover $4,595 $4,345 $4,095 $3,845 $3,595 $3,355
Page 3 $4,825 $4,595 $4,385 $4,155 $3,935 $3,715
2-Page Spread $7,995 $7,795 $7,545 $7,315 $7,075 $6,835

Other Guaranteed Positions – Add 20%
Ad Design – $150 and includes one proof

Shelf Life Jan 10-Mar 9 Mar 10-May 9 May 10-July 9 July 10-Sep 9 Sep 10-Nov 9 Nov 10-Jan 9
Reservation Deadline Nov 29 Feb 1 Apr 4 Jun 4 Aug 1 Oct 3
Materials Deadline Dec 6 Feb 7 Apr 11 Jun 11 Aug 8 Oct 10


Payment Options

Check, Visa, MasterCard, AmEx and Discover. Net 15 days from billing date. A 1.5% interest charge will be assessed on past due invoices.All prices include full-color and are based on a per issue basis. Rates listed above are net rates and do not include agency discounts.

2015 Production Specifications

Screen Shot 2015-03-09 at 9.13.46 PM


2-Page Spread* 18.25” x 11.0625” 18” x 10.8125” 17” x 9.8125”
Full-Page* 9.25” x 11.0625” 9” x 10.8125” 8” x 9.8125”
1/2-Page – V* 4.625” x 11.0625” 4.375” x 10.8125” 3.375” x 9.8125”
1/2-Page – H* 9.25” x 5.5313” 9” x 5.2813” 8” x 4.2813”
1/3-Page 5.0825” x 4.65”
1/4-Page 3.75” x 4.65”

* All text and important elements should be kept within a .5 inch “Safe Zone” from the edge of all bleed ads.

Download Specifications Guide – PDF

Download Specifications Guide – InDesign


File Handling

Files may be submitted by email, Filesharing, and hard copy, and file names should be descriptive.

Email Instructions:

  • Email files to:
  • Email files must be less than 10Mb.

Filesharing Instructions:

  • Filesharing instructions will be provided upon request.

Hard Copy Instructions:
Files must be provided on a closed-session CD or DVD. Discs must be labeled with date submitted, issue month, advertiser or agency name, contact name, phone number, e-mail address and file names. Discs should only include files prepared according to VIE file specifications.

Mailing Address:

VIEc/o VIE Advertising Liaison114 Logan Lane, Suite 4Santa Rosa Beach, FL 32459

File Specifications

  • Press-Ready PDF (preferred)
  • Adobe InDesign
  • Photoshop
  • Illustrator

Press-Ready PDF:

  • File must be saved as “Press Quality” without crop marks or other printer’s marks in the bleed zone.

Illustrator and InDesign:

  • All associated fonts and placed photos and graphics must accompany the file(s) on disc or within a .zip file.
  • All colors, graphics and photos must be saved as grayscale or CMYK process color. All spot colors must be converted to CMYK process color.
  • All photos must be flattened, at least 300 dpi at final size and must be in .psd, .tiff or .jpg format.


  • Files must be flattened and at least 300 dpi at final size.
  • Files must be at saved as grayscale or CMYK process color.
  • All spot colors must be converted to CMYK process color.

Digital Edition

Unique advertising opportunities are available in the VIE digital edition. Interactivity can help you reach and capture your audience in an entirely new way. Please contact an advertising executive for more information.


Tablet devices have revolutionized the way readers interact with publications including books, magazines, and newspapers. The reading experience is enriched with creative layouts designed specifically for the digital medium—photos and videos are incredibly brilliant and crisp. VIE is proud to be at the forefront of this technology with the release of our digital edition for the iPad—with Android platforms to be introduced shortly. The tablet platform offers an engaging and unique way for advertisers to connect with our readers.

Interactive Guidelines

The tablet magazine format is exclusively portrait orientation. The reader swipes left-and-right to navigate between articles, then swipes up-and-down to read deeper to explore the words and photos of each story. Ads will be placed between these articles having the option to be either static or interactive. Interactive ads can choose to include one of the following interactive elements:

Standard Ad

  • Static press-ready PDF file.

Slide Show

  • Can include up to 5 images
  • Must be images, not additional ads

Pop Up Overlays

  • Up to 3 tappable areas
  • Overlays cannot be additional ads

Video and Custom Video

  • Runtime no longer than 30 seconds
  • 16:9 or 4:3 ratio

File Specifications

Files may be submitted by e-mail, Filesharing, or digital storage format (i.e. disc, flash drive, etc.) and file names should be descriptive. Filesharing instructions will provided upon request. Static ads may be delivered as a press-ready PDF file. Interactive ads may be delivered as either an Adobe InDesign file or as separate PDFs of the individual elements. Video files must be delivered as .MP4 or .MOV file formats.

Ad Value

One of the many advantages to advertising in a digital platform is the ability to track results. Using an analytics system built into the magazine’s online platform, reports can be available to provide details such as the number of views, audience by regions, and other useful information. The system is also able to work with any analytics currently being used on your website to determine how much traffic came from each specific advertisement—knowing that your advertising dollars are working as effectively as possible.

Advertising Rates

Our rates include all design and other technical coding services related to building the ad. Included in the design process, advertisers will be granted revisions prior to final approval: one revision for static ads; and two revisions for interactive ads. All additional revisions will be billed at $150 per request.


STANDARD RATES FOR FULL-SCREEN (Introductory rates also shown)

Standard w/ Slide Show w/ Pop Up Overlays w/ Video* w/ Custom Video
$2,500 ($1,000) $3,000 ($1,500) $ 3,250 ($1,750) $3,500 ($2,000) $5,000 ($3,500)

*Video of maximum 30-second length to be provided by advertiser. Advertising rates subject to change without notice.

Online Opportunities


VIE now offers a plethora of online advertising opportunities that provide an affordable, efficient, and trackable method for getting your message in front of our audience. The online advertising program available through has been custom built from the ground up with the advertiser in mind.

  • Timely Topics and Content
  • Trackable Results
  • Targeted Placement

Banner Advertising

Advertising on is one of the most affordable places to spend your advertising dollars—starting with low rates and finishing with big discounts for bulk buying.

Banner Advertising

Standard Rate



  • Brand Recognition
  • Cost-Effectiveness
  • Links to Your Website
  • Trackable Clicks
  • Prominent Locations
  • Targeted Audience

Sales Contacts


cell: 850.543.9078

cell: 850.830.6446

cell: 850.324.1405

cell: 941.286.5085