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Season 3, Episode 3: “A Lifetime in Live Music”

A Conversation with Rendy Lovelady

Join us for this exciting interview as VIE Book Club host / VIE magazine editor, Jordan Staggs, speaks with musical artist tour manager and executive producer of Gulf Coast Jam, Rendy Lovelady.

Rendy has shaped and molded the careers of artists across virtually every music genre, from Van Halen and Fleetwood Mac to Little Big Town and many more. With a career spanning multiple decades, he’s now focused more on event production, having headed up numerous successful music festivals.

Rendy details his latest and greatest role in producing Gulf Coast Jam in Panama City Beach, Florida—one of the region’s biggest music events, which is celebrating its 14th year coming up May 28–31, 2026, with headliners Riley Green, Keith Urban, Chris Stapleton, and Post Malone! He pulls back the curtain on what it takes to bring a festival of that scale to life, from gathering top artists and coordinating talent to managing massive crowds and ensuring every detail runs smoothly. He shares some behind-the-scenes realities, fun facts about favorite artists, and the payoff of creating an unforgettable experience for thousands of fans!

Find your tickets for 2026 & 2027 here: gulfcoastjam.com