A New Sparkle in Town

The Seaside Style® x enewton

Interview by Morgan Claybourne | Photography courtesy of Cabana by The Seaside Style

There is a new kind of sparkle catching the light in Seaside, Florida, and it fits beautifully into the relaxed elegance that defines this coastal town. Cabana by The Seaside Style has been known for curating collections that feel timeless, effortless, and full of personality, and enewton jewelry has found a permanent home here. The brand’s 14-karat gold-filled bracelets, necklaces, and earrings are designed to be worn every day, keeping their shine through swims, workouts, evenings out, and more. Each piece invites layering, stacking, and personal expression, blurring the line between luxury and lifestyle.

Walking into Cabana feels like stepping into a moment of calm. Sunlight filters through the windows, reflecting off displays filled with chic resort wear, accessories, and gifts that embody the Seaside lifestyle. Inside, a dedicated enewton area—the largest collection of enewton jewelry found in any single location—highlights the brand’s most popular pieces alongside exclusive designs inspired by Seaside. The partnership feels effortless, rooted in shared values of simplicity, authenticity, and timeless quality. For locals and visitors alike, it offers a chance to take home a keepsake that embodies the coastal spirit.

VIE: Tell us how it all started! What inspired The Seaside Style to bring enewton jewelry to Cabana?

The Seaside Style Team: It all started at market when our Senior Director of Brand Development and Marketing, Kendall Andrews, wandered off to explore vendors and stumbled upon enewton. She immediately fell in love with the pieces and knew she had to share them with the team. She brought Vice President Erica Pierce and General Manager & Chief Creative Officer Makenzie Carter to see the collection as well. They had the chance to meet Elizabeth in person, hit it off immediately, and it was clear this was a partnership worth pursuing. At the time, enewton was still a very small, new business, and the following week, Elizabeth traveled from Atlanta to Seaside to tour our stores and kick off the partnership. From that first encounter, it’s been all about bringing the effortless elegance, timeless style, and wearable luxury of enewton to SEASIDE®.

VIE: What does it mean for Cabana to carry enewton as a flagship collection in Seaside?

We could not be more honored that Elizabeth Newton chose Cabana to be the first enewton flagship store! Having a dedicated enewton space within our storefront allows us to give our guests a true shop-within-a-shop experience that feels personal, thoughtful, and unique to SEASIDE®.

VIE: Will there be pieces or collections exclusive to the Seaside location? What can visitors expect when shopping enewton at Cabana?

We do carry exclusive enewton pieces that you won’t find anywhere else! These styles are inspired by SEASIDE®, featuring our landmarks, such as the iconic Post Office and the Coleman Pavilion, along with Bud the Dachshund and more. Our guests can expect a curated shopping experience designed to feel elevated and inviting, where every detail, from the display to the design, celebrates the partnership we have with enewton.

VIE: How do you hope enewton enhances the shopping experience for your Seaside customers?

Our enewton collection invites guests to find jewelry that feels personal, whether it’s something they can wear every day, give to someone special, or collect over time. It’s approachable luxury with meaning behind it, and it complements the relaxed, coastal lifestyle our guests love. Whether you’re discovering enewton for the first time or adding to your stack, we want every visit to feel special.

VIE: How does enewton jewelry complement the aesthetic and lifestyle that The Seaside Style promotes in Seaside?

enewton jewelry complements the SEASIDE® lifestyle because it was truly made for life at the beach. It’s designed to be worn every day, through every swim, sweat, and shower. Each piece is 14-karat gold-filled, not plated, meaning it won’t turn or tarnish, which is perfect for our laid-back, beach-town lifestyle. Just like Seaside, enewton captures the beauty of effortless elegance. It’s timeless and easy to wear wherever the day takes you.

VIE: Are there particular pieces or collections you expect to resonate most with Seaside shoppers?

Absolutely! Guests love picking up an exclusive SEASIDE® piece as a special way to remember their trip and have it as a meaningful keepsake. Our customers can’t get enough of enewton’s classic gold pieces either, because they’re timeless, effortless, and designed to be worn every day. And for those who love a little color, the Hope Unwritten collection has been such a hit! It’s bright, happy, and perfect for sunny beach days.

VIE: Will there be any special events, trunk shows, or interactive experiences tied to enewton in Cabana?

We were thrilled to welcome Elizabeth Newton herself in-store for our Italian Summer Soiree, giving guests the chance to meet the designer and experience her collections firsthand. We hope to continue creating more opportunities like this in the future, allowing our guests to connect with the brand in a meaningful and memorable way.

VIE: What feedback have you received so far from shoppers about enewton jewelry?

The feedback has been amazing! Guests often tell us that it’s the biggest enewton collection they’ve ever seen—it is the most extensive collection in any store—and they love being able to explore so many pieces in one place. We consistently hear how thoughtful, timeless, and wearable the jewelry is, and it’s so rewarding to see our customers find pieces they treasure, whether it’s a classic gold staple, a colorful statement, or an exclusive SEASIDE® design.

VIE: How do you see this partnership with enewton evolving in the future for Seaside visitors?

We see this partnership continuing to grow and evolve in exciting ways. From expanding the selection of exclusive SEASIDE® pieces to hosting more in-store events and interactive experiences with Elizabeth Newton, we want every visit to feel special. Our goal is to create a space where visitors can explore, discover, and take home a meaningful piece of jewelry.

Seaside is a place where effortless style meets coastal charm, and the enewton collection at Cabana by The Seaside Style embodies that spirit perfectly. From exclusive keepsakes to classic everyday staples, every piece invites you to layer, mix, and make it your own. It is jewelry designed to live through every moment at the beach, each piece radiant, timeless, and full of personal meaning. Whether you are a longtime fan or just discovering enewton for the first time, a visit to Cabana is an opportunity to experience the effortless elegance that makes Seaside so special.

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Visit CabanaSeaside.com/collections/enewton to see more and shop online!