Northeast Prep

While the coast and time spent near the water continue to ground Noah, this season the clothing brand is leaning into moments of joy found in downtime, respite at home, and unstructured time with friends and family. This looks like lawn games, bird watching, cooking, listening to music, and tending the garden. Building on the idea of a “Return to Analog,” these activities intentionally pull us out of the digital world.

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Noah is focused on exploring the space between the coast and home, and how that space resonates with them emotionally as a brand. See the entire collection at NoahNY.com.