MVRDV Unveils Tiffany Facade in Beijing

Photo courtesy of MVRDV

Designed by MVRDV, the new Tiffany & Co. flagship in Beijing’s Taikoo-Li Sanlitun district introduces a facade composed of curving, translucent glass fins that rise the full four-storey height of the building. The flowing forms are inspired by Elsa Peretti’s Bone Cuff jewelry design and reflect Tiffany’s ongoing exploration of expressive, three-dimensional materials across its global storefronts. The glass fins are responsibly recycled and locally manufactured, giving the structure an ethereal presence while responding to light and movement throughout the day. Integrated lighting modules are concealed within custom brackets to preserve the design’s delicacy. At night, the facade is illuminated in Tiffany Blue, creating a diffused glow across the exterior. The facade system is fully demountable, allowing its components to be removed, reused, or recycled at the end of their lifespan.

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For more information, visit MVRDV.com.