McCaskill & Company Expands Its Vision of Luxury in Miramar Beach

A New Era of Elegance

By Caitlyn Burrus | Photography courtesy of McCaskill & Company

In the heart of Miramar Beach, just in time for the holidays, a beloved Emerald Coast institution is unveiling a transformation that has been years in the making. McCaskill & Company, long celebrated for its curated selection of fine jewelry and luxury timepieces, has officially revealed its newly expanded west showroom and a beautifully designed, guest-friendly parking area. But the true sparkle lies beyond the surface. This expansion represents not just more space, but a reimagined experience and an inspired vision for the future of fine jewelry retail on the Gulf Coast.

The story began with a simple need—parking. As McCaskill’s customer base and designer offerings continued to grow, the family-owned jeweler found itself outgrowing its original footprint. “We have grown so much over the last few years, and we also outgrew our parking lot,” says Elizabeth Campbell and Carolyn Brigman, the mother-daughter duo behind the brand’s continued evolution. “With the two lots to the west of us for sale, we saw an opportunity. After purchasing the land, we considered the full use of the property and made the decision to expand our footprint. Our collections and customer base had outgrown the space.”

What began as a practical decision turned into a two-year journey of vision, design, and craftsmanship. The architectural design was led by Cherri Pitts of Studio C Architecture in Birmingham, Alabama, while Grand Bay Construction brought the plans to life with precision and care. The result is a space that not only elevates the McCaskill experience but also sets a new design benchmark for the Miramar Beach community, now home to one of the largest commercial renovations in the region.

“We were laser-focused on interesting architectural accents, stonework, and materials that tell a story,” Elizabeth explains. “As a family-owned gallery, we wanted the space to reflect a personal touch; something warm, residential, and elegant. We envisioned a place where guests could linger, explore, and truly enjoy the experience of discovering jewelry.”

That vision shines through in every detail. The expanded showroom features multiple comfortable seating areas, custom artwork, sculptural art objects, and refined lighting that bathes the jewelry in a soft, radiant glow. “Guests are in awe of the new atmosphere,” Elizabeth adds. “It confirms our goal of creating a beautiful and welcoming space. It’s not just a place to shop, it’s an experience.”

A highlight of the expansion is the new Bridal Gallery, an enchanting space where crystal snowflake lights sparkle overhead, creating a sense of wonder and celebration. And as the team looks ahead to the second phase of renovation, visitors can anticipate another breathtaking feature: “When the east showroom reopens, guests will enter beneath handblown glass maple leaves dancing above their heads,” Carolyn shares. “It’s just one of the many touches that make McCaskill & Company feel like home.”

McCaskill & Company’s ever-evolving collection is a reflection of both legacy and discovery, where timeless craftsmanship meets bold creativity. The gallery proudly features exceptional designers and brands, including Rolex, David Yurman, Erica Courtney, Kwiat, Oscar Heyman, Simon G., Marco Bicego, and Omi Privé, among others. Each brings a unique voice to the showroom, contributing to the elegant mosaic that defines McCaskill’s identity. Erica Courtney, in particular, embodies the brand’s spirit of individuality and artistry. Known for her “Drop Dead Gorgeous” creations, she transforms rare gemstones into vibrant, sculptural pieces that radiate confidence and charm. “Erica’s work resonates with our clients because it’s joyful and expressive,” shares Carolyn. “It captures that perfect balance of glamour and personality that we love to celebrate here.”

As part of Phase Two, set to be completed in early 2026, the east showroom will debut a Rolex shop-in-shop and a dedicated David Yurman space, offering guests an immersive brand experience. “Our customers are extremely excited about the unfolding of the brand buildouts,” Elizabeth says. “It will vastly enhance the shopping experience, allowing guests to fully immerse themselves in the brand’s environment. Together, we continue to uphold the values that align so closely with such a respected brand: integrity, passion, precision, and a relentless pursuit of excellence.”

The second phase will also unveil McCaskill’s enhanced Service Department, featuring an authorized Rolex Service Center staffed by two highly credentialed watchmakers. The department will handle full-service watch and jewelry repairs, as well as custom design work, with large viewing windows that allow guests to watch the intricate artistry firsthand.

For the team at Grand Bay Construction, bringing this vision to life was a balancing act of precision and practicality. “The biggest challenge was keeping the store operational and open during such a large renovation,” they share. “The last thing we wanted to do was disrupt the owners’ business. Other than the move from the existing building into the new addition, there was practically no downtime.”

Working with brand buildouts added another layer of complexity and prestige. “Their brand represents world-renowned fit, finish, and customer experience,” says Grand Bay Construction. “Working with a refined millworking team to create an installation-ready space required a tremendous amount of coordination and planning between Switzerland, New York, Ohio, and our teams in Alabama and Florida.”

Through it all, McCaskill & Company’s guiding philosophy remained clear: to create a place where craftsmanship, relationships, and timeless design come together. “Our goal is always to offer an elevated shopping experience, but also one that feels personal and memorable,” Carolyn reflects. “Luxury, to us, means warmth, connection, and artistry.”

With a calendar of upcoming trunk shows, from Erica Courtney to Oscar Heyman, Lauren K, Hulchi Belluni, and more, McCaskill continues to celebrate the designers and makers who inspire their clients year after year.

In every facet, the new McCaskill & Company embodies elegance, heritage, and heart—a perfect reflection of the women who lead it. For longtime patrons and first-time visitors alike, this next chapter marks the beginning of a brilliant new era for fine jewelry on the Emerald Coast.

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Visit McCaskill & Company at 13390 U.S. Highway 98 West, Miramar Beach, Florida, to explore the new showroom and discover what’s next in fine jewelry and watches. For more information, please contact (850) 650-2262 or visit MccaskillandCompany.com.

Experience McCaskill & Company This Season

Erica Courtney Drop Dead Gorgeous Event & Designer Appearance

November 13–15

Oscar Heyman Pop-up Event

December 8–9

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