La Beauté Louis Vuitton: A World of Beauty

A Journey into Beauty

Louis Vuitton embarks on a new journey with the arrival of la Beauté. Expanding the House’s vision that is rooted in travel, creativity, and savoir-faire, this elevated make-up line introduces a highly curated offering of the finest quality make-up, housed in objets d’art designed to be kept forever. Redefining beauty as a lifestyle, as an experience and as a dedicated form, this collection sets a new standard in luxury beauty.

Appointing Dome Pat McGrath, DBE, as Creative Director, Cosmetics for La Beauté, from the 20th August in China and subsequently the 25th as a digital pre-launch date, Louis Vuitton invites the world to discover this partnership with the most influential make-up artist to shape a universe of beauty through innovation, emotion, and luxury. More than just products, it is the expression of identity, artistry, and empowerment.

The collection debuts with lipsticks, balms, and eyeshadows – objects of desire that echo the trunk-making, artistry, and cultural vision at the heart of Louis Vuitton, each with a McGrath twist. As with the Maison’s most iconic pieces across fashion, accessories and fragrance, every detail has been considered, refined, and perfected.

The Visionary Behind the Vanity

Jame Pat McGrath Dit is globally revered as a visionary in beauty for our generation. From her transformative runway looks to her culture-shitting editorial work, she has shaped the language of modern make-up.

In her new role as Creative Director, Cosmetics for La Beauté Louis Vuitton, she brings three decades of boundary-pushing artistry to a house known for avant-garde expression. Her long-standing collaboration with Louis Vuitton fashion now evolves into a permanent expression of beauty that has been crafted with the meticulousness of couture.

From its founding in 1854, Louis Vuitton has always quietly carried beauty at its core. The Maison’s earliest trunks were crafted not only for endurance, but for elegance, complete with cushioned compartments made to cradle delicate fragrances on long voyages. By the 1920s, beauty had found a more defined place in the Louis Vuitton universe with refined vanity cases and objects de beauté: tortoiseshell hairbrushes, carved ivory mirrors and compacts, and glass perfume flaçons designed to travel in style.

Two exceptional examples, which still to this day are preserved in the Louis Vuitton archive, date from 1925:

Le Milano was a bespoke vanity made for the soprano Marthe Chenal, while an exquisite toiletry case was also created for the Polish composer, Jan Paderewski.

Looking to these archives, McGrath has reimagined timeless beauty for the modern day. The result is a beauly universe where legendary storytelling meets exceptional sensorial innovation.

The Legacy of the Vanity

Louis Vuitton’s journey began in 1854 with the creation of innovative trunks designed for the modern traveler.

These fat-topped trunks, crafted from lightweight and water-resistant materials, revolutionized travel by offering stackable and durable solutions for transporting personal belongings. The iconic monogram canvas, introduced in 1896 by Georges Vuitton, further distinguished the brand’s commitment to both functionality and aesthetic appeal.

In the 1920s, as societal norms evolved and women embraced greater independence, Louis Vuitton responded by designing custom vanity cases. These cases were not merely containers but symbols of luxury and personal expression. Crafted with meticulous attention to detail, they featured compartments for make-up brushes, powder compacts, and other beauty essentials.

This rich heritage of practicality and elegance continues to inspire the La Beauté Louis Vuitton collection. Every element from formulation to function pays homage to the Maison’s celebrated past, seamlessly blending tradition with modern innovation.

The Louis Vuitton Expression of Femininity

La Beauté Louis Vuitton is a story that goes beyond the products themselves and represents the expression of femininity for the house that can now be a story told through make-up as well as fashion. From rich pigments and exquisite textures in myriad shades and hues, each product is designed to be keepsake, crafted and cherished in the same manner of an heirloom object.

From the first swipe to the final reveal, each product in La Beauté Louis Vuitton has been crafted by McGrath to be an object of desire. Designed to be held, treasured, and worn, this collection reimagines make-up as ritual and artifact. 

The Language of Lips

LV ROUGE

55 shades, 55 journeys

At the heart of La Beauté Louis Vuitton lies 55 shades of lipstick expression – a subtle and ingenious nod to the Roman numerals for LV – that embody the Maison’s dedication to craft, symbolism, and timeless codes.

With every single shade uniquely crafted and selected by Pat McGrath to be all-at-once universally flattering but brilliantly visionary, the full colour offering is testament to her exceptional expertise in make-up and boundless creativity.

This considered range offers two exquisite finishes, each delivering richly pigmented colour:

• 27 creamy satin hues that glides on with effortless luminosity
• 28 velvety matte shades that envelop the lips in plush, sculptural tones.

In this kaleidoscope of hues, three shades serve as guiding stars – storytelling shades that blend heritage with vision:

• 896 Monogram Rouge – Tradition interweaves with modernity in a striking tribute to Louis Vuitton’s heritage, unveiling Monogram Rouge – the ultimate fusion of the historic brown Monogram canvas and classic red lipstick, crafted to leave a new legacy in the world of beauty. The elegant burnished red shade is a symbol of individuality, destined to become a timeless classic.
• 203 Rose Odyssée – An invitation to chart a unique path, Rose Odyssée symbolizes the empowered journey of Louis Vuitton women – a celebration of life as an extraordinary odyssey. Radiant and warm, the sienna rose’s blend of earthy tones encourages individuality and self-discovery.
• 854 Rouge Louis – Bold femininity meets timeless elegance in the iconic Rouge Louis – a rich scarlet red that exudes confidence and the quintessential Louis Vuitton spirit of individuality. Embodying a daring statement of strength and grace, this iconic shade captivates with a fierce allure.

Beneath intense pigmentation and exquisite sensoriality lies a high-performance formulation crafted with natural waxes from upcycled Rose, Jasmine and Mimosa flowers – flowers that are emblematic of the Louis Vuitton house – and enriched with shea butter and hyaluronic acid,, that contribute to an 85% skincare base” that bestows lips with long-lasting comfort**, 12-hour longwear vivid color** for the matte finish and 24h hydration** for the satin finish. An invitation to celebrate individuality with endless possibilities, each hue uniquely enhances every skin tone.

*Minimum percentage of lipstick base that preserves moisture before adding color.

**Instrumental test on 30 subjects

LV BAUME

10 shades, 10 expressions

The La Beauté Louis Vuitton Baume collection acts as a luminous and sheerer counterpart to the boldness of lipstick – a curated wardrobe of 10 sheer glow shades designed to nourish, enhance and revitalize lips over time. With their lightweight, buildable finish and sensorial balm texture, these illuminating tints offer effortless polish and soft-focus radiance, perfect for every day, every mood, and every moment.

Also powered by shea butter and hyaluronic acid, the balms promise 48h hydration, 24h comfort, nutrition and smoothness. With continued use, lips appear revitalized and beautifully nourished and smooth, suppleness restored.

Among them, three shades rise as signatures:

• 051 Monogram Touch – A sheer interpretation of the iconic Louis Vuitton Rouge Monogram lipstick, Monogram Touch transforms the sultry burgundy brown into a sheer wash of pigment. Celebrating the House’s heritage emblems with a contemporary elegance, adding luxurious touches to daily looks.
• 030 Tender Bliss – The delicate touch of pink pearl lightly caresses lips with an enchanting embrace, exuding the serene glow of Tender Bliss. Transforming lips with a whisper of sparkle, the beauty of tenderness shines through the supple pink balm.
• 020 Rose Essentiel – This is a delicate yet confident sheer, light rosewood tint. An indispensable timeless allure, a subtle veil of rose adds a natural glow for effortlessly radiant color – seamlessly punctuating daily looks like a wardrobe essential.

Eyes That Speak Volumes

LV OMBRES

8 colourways, limitless possibilities

The IV Ombres collection introduces a new language for the eyes with a curated edit of eight harmonies:

Each palette is composed of four eyeshadows that comprise three wearable, everyday shades, with one unexpected twist: a standout hue that shifts the mood, adds dimension, or ignites a spark of luxurious glamour.

The collection explores six finishes, from ultra-matte to gleaming glitter, allowing for transformation at every glance, from soft-sculpting to boldly cinematic, as is Dame Pat McGrath’s signature style.

Explore here the four star compacts – each embodying the spirit of La Beauté Louis Vuitton:

• Harmonie 896 Monogram Rouge – Echoing of the namesake lipstick shade, the Monogram Rouge eyeshadow palette combines the timeless allure of a deep, satin burnished red with the rich brown and caramel tones of the Louis Vuitton Monogram canvas – fusing heritage refinement with bold contemporaneity.
• Harmonie 150 Beige Memento – Capturing the unique patina journey of Louis Vuitton’s heritage WVN leather, the BeigeMemento palette celebrates timeless craftsmanship, elegance, and evolution through four harmonious shades – from luminous ivory to rich golden bronze – infusing everyday looks with versatile sophistication.
• Harmonie 250 Nude Mirage – Inspired by soft, versatile, neutral rosy shades. Imbued with subtle sophistication, the palette creates effortlessly natural looks, exuding an ethereal elegance.

Each IV Ombres palette is more than colour – the haute formulation has been composed of meticulously selected ingredients, embodying Louis Vuitton’s innovative approach to beauty.

The vivid hues are designed to glide seamlessly onto the skin with a formula featuring:

• LV Pigment Originals: Pigments in their purest form that release intense, vibrant color.
• Light-Up Technology: The glitter in the pearly, metallic, and glittery finishes is wrapped in a transparent gel to reflect light for maximized shine.
• Plant-Derived Squalane: Akin to the lipid naturally present in the skin, plant-derived squalane contributes to the smoothness of the formula, melting into the skin for immediate second-skin comfort.
• Camelina Flower Oil Extract: Helps soften the formula for a comfortable texture.

A Scented Signature: Where Perfume Meets Pigment

For the first time, fragrance enters the realm of make-up.

In what was a Maison Louis Vuitton cross-métier collaboration between Pat McGrath and Louis Vuitton Master Perfumer, Jacques Covallier Belletrud, the lipsticks have been infused with an olfactory signature completely unique to the collection, evoking an added element of desire that blends innovation, craftsmanship, and coherence from two beauty visionaries.

Inspired by ingredients harnessed by Belletrud from the Louis Vuitton fragrance ateliers, Les Fontaines Parfumées, in the heart of Grosse, the lipsticks carry a bespoke blend of mimosa, jasmine and rose, while the lip balms emit a delectable scent of mint and raspberry.

Design That Endures

Industrial designer Konstantin Greic brings architectural clarity to the design of the la Beauté Louis Vuitton range. Each object, whether lipstick or compact, is minimalist yet unmistakably luxurious and elevates from a functional, disposable product into a forever keepsake.

For the very first time, this renowned German designer – celebrated for crafting exceptional furniture pieces – turns his attention to the world of beauty. Known for his refined approach to form and function, he brings the same philosophy to these luxurious beauty objects of desire, which are conceived as timeless creations, made to last.

The Meaningful Sustainable Signature

More than just a token gesture to sustainability, every detail with the packaging has been considered: from the bespoke monogram lipstick bullet that has the name of the colour shade engraved on the refill and a window at the top of the casing to view the shade, to the innovative floral motif lock system that only allows lipsticks and eyeshadows from La Beauté Louis Vuitton to be housed in their heirloom cases, the refill ritual is as much of a luxury experience as the gesture of application.

Gric has immortalised sustainability as a foundational element throughout the collection.

The Art of the Companion

Made to carry more than make-up, these complementary objects extend Louis Vuitton’s legacy of purposeful travel. Where beauty goes, Louis Vuitton follows – and the Maison’s heritage of movement and journeys finds new resonance in the gestures and expressions of modern beauty.

Celebrating these traditions, the Maison has created an exceptional Vanity Trunk: a make-up station masterpiece that pays homage to both Louis Vuitton’s early 20th-century beauty commissions and Pal McGrath’s modern day backstage beauty station.

Inspired by the 1920s vanity conceived by Gaston-Louis Vuitton and crafted by Pierre-Émile Legrain – a visionary French designer and cabinetmaker renowned for his contributions to the Art Deco movement – this new creation unites the artistry of trunk-making with the contemporary beauty dressing table ritual. A true heirloom of craftsmanship and imagination, has been conceived to offer a unique beauty experience to clients and friends of the Maison.

Complementing the spirit of elegance in motion, a dedicated line of small leather goods has also been designed to accompany La Beauté Louis Vuitton, Featuring the iconic Monogram canvas to house make-up brush, to encase blotting papers and to hold lipsticks in miniature vanities, the collection reaffirms Louis Vuitton’s timeless codes while embracing the intimate ritual of beauty.

To mark the launch, limited edition lipstick Pouches and Nice Beauty Cases will be released in three signature shades that mirror the collection’s heroes – Monogram Rouge, Rouge Louis and Tender Bliss – transforming objects of function into lasting pieces of the Maison’s style, history, and savoir-faire.

• LV Rouge Complete Lipstick, $160
• LV Baume Complete Lip Balm, $ 160
• LV Ombres Complete Eyeshadows, $250
• LV Rouge and LV Baume Refills, $69
• LV Ombres Refill, $92

Available from 29 August 2025 in select Louis Vuitton stores and on louisvuitton.com.

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ABOUT LOUIS VUITTON

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists, and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewellery, fragrance and beauly, These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.

For further information: louisvuitton.com