Paths Worth Traveling

A Winter Adventure with HunterMoss

By Anna Gilchrist | Photography courtesy of HunterMoss

True luxury is effortless. It’s meant to linger in the back of your mind long after the moment has passed. International tour operator HunterMoss was born from this philosophy, celebrating it with every detail.

Cofounders Julie Hunter and Anthony Moss were devoted travelers long before they were business founders, building HunterMoss around the principle that travel should inspire freedom and discovery. What was once a small collection of European driving tours has grown into a global business, offering tailor-made experiences across an impressive portfolio of continents, cuisines, and cultures. While the company’s offerings have grown to include eclectic wine and gastronomy experiences, its essence remains true to its origins.

“We take time to understand our guests on a personal level: their preferences, their passions, even the little rituals that make them feel at home,” says Julie Hunter, COO. “From there, we design each journey as a narrative, with rhythm, emotion, and discovery woven through every moment.

The travel market has undergone numerous transformations since HunterMoss was founded in 2008. Today’s travelers crave authenticity and connection even more than opulence. HunterMoss has embraced this shift, leaning into its mission to create personalized experiences for each guest. “Our guests don’t just want to visit a destination; they want to feel a part of it,” Julie explains. “They want to meet the winemaker, dine in the chef’s kitchen, or drive a route known only to locals. We curate journeys that allow for those moments of genuine discovery, while ensuring the overall experience feels seamless and considered.”

Responding to demand for shorter, high-impact adventures from loyal guests, HunterMoss has recently expanded into the United States. Weekend getaways in California’s coastal wine country or an escape to the Smoky Mountains distill the brand’s iconic adventures into three- or four-day escapes, offering busy guests the opportunity to experience the same level of thoughtful hospitality and immersive experiences.

“It’s been incredibly rewarding to see how well these experiences resonate,” Julie notes. “They allow guests to reconnect with the joy of the journey—to step away from their everyday routine and into something immersive, beautiful, and distinctly HunterMoss.”

Each destination has its own rhythm, and HunterMoss aspires to build upon it rather than overwrite it. The organization collaborates closely with local experts and artisans, and partners with a shared dedication to authentic experiences and the finest details. Whether cruising a McLaren GT through Tuscany or piloting a Ferrari Purosangue across the Japanese Alps, the HunterMoss touch is undeniable.

Partnerships are no exception. Luxury automakers, boutique hoteliers, Michelin-starred chefs, and cultural institutions all align with the HunterMoss ethos, enriching every step of the journey. Each partner becomes an integral part of the guest’s journey. One moment, guests are test-driving a world-class automobile along hidden local roads; the next, they’re savoring an intimate meal crafted by celebrated regional chefs.

As HunterMoss moves forward, it continues to innovate the luxury travel space, introducing a new series of curated expeditions while prioritizing sustainability and regenerative travel. Each journey is designed to give back to the communities, cultures, and environments that host them. The brand’s vision is to redefine experiential design, intertwining the threads of adventure, culture, and personal connection to inspire even the most seasoned travelers.

“I feel incredibly proud of the community that has grown around HunterMoss, our guests, our partners, and our team,” Julie reflects. “What we create together goes far beyond travel; it’s about connection, curiosity, and the shared joy of discovery. And that, to me, is the greatest luxury of all.”

— V —

---

As the new year approaches, explore HunterMoss’s offerings at HunterMoss.com. Don’t miss the new West Coast Tours beginning in 2026. Follow @huntermoss_travel on Instagram for the latest news and tour releases.