Reese Witherspoon’s Southern-Inspired Brand Is a Hit

A Decade Milestone Is Celebrated with a Pop-Up Tour

By Caitlyn Burrus | Photography courtesy of Draper James

A warm breeze rolled off the Gulf as guests gathered under the striped awnings of The Pearl Hotel in Rosemary Beach, Florida, to toast a decade of Draper James. The beloved Southern lifestyle brand founded by actress and entrepreneur Reese Witherspoon marked its tenth anniversary in style with The Decade Tour. This curated multi-city celebration brought the brand’s signature charm directly to its community of fans.

The Rosemary Beach stop, held from June 26 to 29, was one of ten across the country and a natural fit for the brand’s aesthetic, elegant yet approachable, with a classic fresh twist. Nestled along Scenic Highway 30A, the picturesque town offered a storybook setting for the weekend-long event, where Southern hospitality, coastal beauty, and timeless fashion came together in perfect harmony.

Since its founding in 2015, Draper James has become known for its cheerful prints, feminine silhouettes, and unabashed celebration of Southern traditions. Named for Witherspoon’s grandparents, Dorothea Draper and William James Witherspoon, the brand is coated in family legacy and personal history. Draper James was created as a tribute to Reese Witherspoon’s Southern upbringing and the strong, gracious women who influenced her life. It’s her love letter to the South.

Ten years later, Draper James has grown into a full lifestyle label worn and loved by women across the country.

The ten-year milestone is more than a marker of time; it’s a celebration of the brand’s enduring spirit and the women who wear it.

 As part of its anniversary tour, the brand transformed spaces within The Pearl into a shopping and social experience. Guests were invited to browse an edited selection of Draper James favorites, including flowing dresses, printed sets, and sweet accessories, inside the hotel’s elegant ballroom and foyer. Every detail, from complimentary Tea Forté sweet tea to curated photo moments, evoked the joy and ease of a true Southern summer.

The weekend kicked off with a pajama party on the rooftop of Havana Beach Bar & Grill. Guests arrived in playful pajama sets and breezy nightgowns, sipping cocktails beneath the string lights as they mingled and shopped under the stars. Personalized embroidery and monogramming added a thoughtful touch, turning new finds into keepsakes.

The following days were filled with drop-in pop-ups, exclusive merchandise, and plenty of cheerful conversation. Visitors could enjoy everything from light bites and refreshments to first looks at upcoming styles, all while soaking in the warm hospitality that Draper James is known for.

While the Rosemary Beach celebration was just one stop on The Decade Tour, it reflected what Draper James does best: bringing people together around beauty, community, and storytelling. With additional stops in Nashville, Dallas, Chapel Hill, Savannah, and beyond, the tour built excitement for what’s next.

Though Draper James has grown over the past decade, its heart remains the same. Reese Witherspoon continues to play an active role in the company, guiding its creative vision and connecting with customers in ways that feel authentic and deeply personal. At its core, Draper James is about helping women feel confident, stylish, and at ease in their clothing. Each piece is thoughtfully designed to celebrate femininity, comfort, and the kind of effortless charm that fits seamlessly into everyday life.

The ten-year milestone is more than a marker of time; it’s a celebration of the brand’s enduring spirit and the women who wear it. From the classic pieces that started it all to the colorful collections we see today, Draper James has proven that Southern style is always in season. And if the joyful weekend in Rosemary Beach is any indication, the next ten years will be filled with just as much heart, hospitality, and heritage.

Here’s to the next chapter of effortless elegance, thoughtful details, and Southern charm woven into every hemline, handshake, and heartfelt “y’all.”

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For more information, visit DraperJames.com and follow along on Instagram @draperjames for the latest collections and event highlights.