fbpx vie magazine subscribe button

The Latest Buzz on Craft Breweries from COLA 2 COLA

By Kim Duke-Layden | Photography by Romona Robbins

Grayton Beer Company, Walton County’s first brewery, became operational in 2011 just as the craft beer craze started gaining momentum in Florida’s Panhandle—which is, according to one local brewer, the “last craft beer bastion.” Two years later, the brewery is ready to go to the next level, launching several new beers and new branding designs for its existing brews.

Fittingly, “Be Original” is the branding campaign for the brewery’s flagship beer, Original; the eye-catching packaging features a bold red design, and the slogan promotes the brew’s individuality and reflects Grayton Beach’s unique personality. According to Martin Liptrot, vice president of marketing and sales, “Our packaging design has been carefully developed to get the right look and feel for our beers and their drinkers. We know taste and style are important on the Emerald Coast, and our designs are thoughtfully constructed to fit with the great lifestyles we enjoy here on the beach. So far, we have had a terrific feedback on them from locals.” Liptrot describes their Original beer as having a “crisp, refreshing, light taste,” one that is pegged to be the favorite among locals.   


Included in Grayton’s range of beers is 30A Beach Blonde Ale, whose brand design features a bikini-clad Marilyn Monroeesque blonde along with the iconic blue disc logo from 30A.com.  Liptrot said the new head-turning graphics emerged after extensive input from a wealth of collaborators. “We have worked with local designers, with Mike Ragsdale and his 30A team, and thousands of 30A fans to get the design just right. We knew the beer needed to have a blonde girl image on it, but getting it right was important. She is stylish, full of vitality and class—she has a little bit of a retro look, and she really fits with the vibe on 30A.”

Each of the beers in the collection has a name significant both to its style of beer and to the brewery’s strong area ties. White Dunes is a thirst-quenching Belgian white—or witbier—that pays tribute to the fifteen treasured coastal dune lakes that exist in South Walton County (such natural wonders are rare and found in only a few places in the world). The 1890 Founder’s Ale celebrates those who first settled in the Grayton Beach area. And, while the popular Pale Ale has retained its original, simplistic name, the packaging and branding design have been given a refreshing boost that better suggests the rich, golden color of this tasty brew.

All the beers are brewed locally in Grayton Beer’s state-of-the-art brewery on Highway 98 in South Walton, Florida, and are distributed by the Lewis Bear Company. Look for brewery tours and tastings in the very near future. For more information, visit GraytonBeer.com.

Grayton Beer Company Walton County Cola to Cola Florida Gulf Coast

Recently, the Cola to Cola craft beer trail has blazed eastward to Apalachicola. The Oyster City Brewing Company is slated to open this spring and will be Franklin County’s first brewery.  The owners of Apalachicola’s award-winning Owl Cafe and the Tap Room (Rex Humphries and chefs Susan and Cassie Gary) have teamed up with Bo Walker and are very excited to soon be launching Oyster City’s first three specialty beers, whose branded names also reflect their neck of the woods. Hooter Brown Ale is made with local Owl Creek’s private label tupelo honey and is lightly hopped with Cluster hops. Their Apalach IPA has a citrusy profile and a medium-bitter finish. Oyster City’s flagship beer, Mill Pond Blonde—named for the boat basin where the local work boats are docked—is a light-bodied, easy-drinking brew with a lower alcoholic content, perfect for sipping during those hot summers on the beaches and in the boats. Oyster City Brewing Company is located in the former Oasis Building in downtown Apalachicola (17 Avenue D). For more information on opening dates, call (850) 653-BREW. Stay tuned for their new website, which is currently under construction.

— V —

Read Responsibly

VIE Magazine - The Art & Design Issue November 2021
VIE Magazine January 2021 Special Commemorative Edition
VIE Magazine September 2020 Wanderlust Issue, Fancy Camps, The Idea Boutique
VIE Magazine August 2020 Art & Culture Issue, Nathan Alan Yoakum Art
VIE Magazine - Architecture & Design Issue - July 2020
VIE Magazine - Decor and Home Issue - June 2020
VIE Magazine May 2020 Entertainment Issue, Leslie Odom Jr
VIE Magazine - April 2020 Culinary Issue
VIE Magazine March 2020 The Fashion Edit, VONDOM, Alys Beach Fl, Digital Graffiti, Tres Chic, isidro dunbar Modern Interiors, Digital Graffiti Festival
VIE Magazine February 2020 Health & Beauty Issue
VIE Magazine - Travel Issue - January 2020 - Tanzania Safari Cover
VIE Magazine - Women's Issue - December 2019 - Tina Brown Cover
VIE NOV19 Goodness Issue
VIE Magazine, September 2019 Art & Culture Issue, Paul Hanninen
VIE Magazine - August 2019 - The Architecture and Design Issue
VIE Magazine - July 2019 - The Artist Issue
VIE Magazine - June 2019 - Fashion Edit
VIE Magazine - May 2019 - Culinary Issue
VIE Magazine - April 2019 - The Health & Wellness Issue
VIE Magazine - Special Entertainment Edition - March 2019
VIE Magazine February 2019 Luxury Homes & Technology Issue with Robbie Antonio of Revolution Precrafted
VIE Magazine - January 2019 - Southern Sophisticate Issue Cover
VIE Magazine - Special Anniversary Travel Edition - December 2018
VIE Magazine - The Goodness Issue - November 2018
VIE Magazine - The Art & Culture Issue - October 2018
VIE Magazine - Home & Garden Issue - September 2018
VIE Magazine - August 2018 Animal Issue
VIE Magazine - July 2018 Architecture & Design Issue - Subscribe to the magazine!
VIE Magazine - June 2018 Travel & Tech Issue
VIE Magazine - May 2018 Couture Issue
VIE Magazine - The Culinary Issue - April 2018 Cover - Chef James Briscione and Brooke Parkhurst
VIE Magazine - The Entertainers Issue - March 2018
VIE Magazine - February 2018 Destination Travel Issue
VIE Magazine - January 2018 Health & Beauty Issue
VIE Magazine, The Sophisticate Issue, December 2017
VIE Magazine - November 2017 Art & Culture Issue
VIE Magazine - October 2017 Home & Garden Issue
VIE Magazine | September 2017 | The Stories and Storytellers Issue
VIE Magazine - The Adventure Issue - August 2017
VIE Magazine - July 2017 - Art & Artist Issue
VIE Magazine - The Voyager Issue - June 2017
VIE magazine 2017 March-April Cover South Walton Fashion Week
VIE Magazine - January/February 2017 - The Health & Beauty Issue
VIE Magazine - Nov/Dec 2016 The Sophisticate Issue
christian siriano vie magazine september october 2016 vie magazine
the modern minimalist issue
the culinary and couture issue march april 2016 vie magazine
the voyager issue alys beach vie magazine january february 2016
cultural issue vie magazine november december 2015
home and garden issue vie magazine september october 2015
the art and style issue vie magazine july august 2015
the wedding issue 2015 May June vie magazine
the food and fashion issue vie magazine march april 2015
the travel issue vie magazine january february 2015
the music issue vie magazine 2014 november december
The Animal Issue vie magazine september october 2014
the home and garden issue vie magazine july august 2014
the wedding issue vie magazine may june 2014
emeril lagasse food and fashion vie magazine
the men's issue january february 2014
the music issue november december 2013 vie magazine
the home and garden issue 2013 october september
the wedding issue vie magazine july august 2013
the artist issue may june 2013 vie magazine
the food and fashion issue march april 2013
the men's issue january february 2013 vie magazine
The Holiday Issue
the love issue july august 2012
the all american summer may june 2012
the entertainment issue march april 2012
the fashion issue vie magazine winter 2011
the home and garden issue vie magazine fall 2011
the anniversary edition vie magazine summer 2011
the wedding issue vie magazine spring 2011
vie magazine the holiday issue 2010 Dec
vintage swimsuits vie magazine 2010 Fall
judith march designer vie magazine summer 2010
wedding giveaway vie magazine spring 2010
holiday gift guide vie magazine winter 2009
emarketing explosion vie magazine fall 2009
tribute to mother's day vie magazine summer 2009
james and robert redford vie magazine spring 2009
zz top vie magazine fall winter 2008
project dreams vie magazine new york fashion week
Sign-up for VIEmail

Sign up for VIEmail