vie magazine subscribe button

Navigating the Sea Change in Vacation Rental Management

Steam Ahead with Homerun Advantage

By Darby Kellum

A start-up company is a challenge, even in a robust economy. So, how does one go about launching such a venture in a difficult economic climate, especially in an industry that is experiencing a significant metamorphosis? Firsthand knowledge, a passion to serve, and innovation are probably the most important and effective tools to possess when it comes to ensuring success in times like these.

These tools are exactly what HomeRun Advantage, Northwest Florida’s newest property management company, is utilizing to produce great results. The company has developed options to increase rental income for investment homeowners and, by applying an innovative business model based on sound experience, HomeRun Advantage plans to sail ahead of the pack in what seems a literal flotilla of rental management companies.

“HomeRun Advantage is a new type of vacation rental management company that bases itself around simplicity, honesty, and more importantly, money in the homeowner’s pocket,” said Michael Austin, vice president of HomeRun Advantage. “We’re excited to bring something to the property management field that is not only extremely profitable for the owner, but also basic and simple to understand.”

 

View of Navy Pier Featuring Lake Michigan And The Centennial Ferris Wheel

 

Having worked with the largest management companies and resorts in Northwest Florida, Austin is a veteran of the hospitality industry and is the perfect choice in charting the course for this pioneering company. His experience includes consulting roles as well as working directly with vacation property owners. “I’ve seen what works and what doesn’t work when it comes to property management,” he said. “If you don’t adapt your business strategy as things evolve and change, then your business will get left behind.”

By removing the extra overhead that has become unnecessary in today’s modern management world, HomeRun Advantage is able to offer management options to homeowners with appropriate subcategories that allow the company to charge very competitive rates for service. HomeRun Advantage does not take a percentage of the room revenue, allowing homeowners to take home 100 percent.

 

The first option, the Basic Service Plan, is perfect for owners who understand who their customers are, know how to book their guests’ vacations, and are successful at marketing their properties. This plan allows the owner to continue doing what has worked in the past, while HomeRun Advantage takes on the role of “operations team” by coordinating check-in, housekeeping, maintenance, and emergency calls after the owner has booked the reservation. HomeRun Advantage can even help with an existing VRBO listing and introduce owners to other unknown marketing channels.

The Rental Services Plan is the second option, and it is predicted to launch later this year. This plan will attract the owner who understands how profitable a property can be but has not reaped the benefits because of the fees that are levied in an effort to keep the large management company profitable. The Rental Services Plan allows HomeRun Advantage to use the most cost-saving method of property rental by charging a low, flat annual administration fee for performing all duties of a rental management company. The flat fee allows owners to select the level of service desired with the option to add or exclude services—custom tailoring their individual needs as time passes.

 

This allows our clients the opportunity to participate on a trial-and-error basis that is specific to their property and desired level of participation. Owners can test what works, keep what they want, and not have to pay for the rest. The best part for owners is that HomeRun Advantage never keeps a cent of room revenue. Owners pocket 100 percent of the revenue.

So how is HomeRun Advantage charting a course for success and separating itself from other property management companies? The bottom line is there are no monthly fees and owners know what to expect. The homeowner controls the costs while HomeRun Advantage controls the high-quality rental experience for the guest.

“We initially recognized the need for a better vacation management solution and, with all the experience our senior team has amassed from decades of hotel and resort management experience, we put our heads together to solve it,” said Austin. “Many of us have spent years listening to owners, and we believe that HomeRun Advantage is truly the best solution to satisfy all owner needs.”

— V —

For more information, please visit homerunadvantage.com.



Read Responsibly

VIE Magazine, The Sophisticate Issue, December 2017
VIE Magazine - November 2017 Art & Culture Issue
VIE Magazine - October 2017 Home & Garden Issue
VIE Magazine | September 2017 | The Stories and Storytellers Issue
VIE Magazine - The Adventure Issue - August 2017
VIE Magazine - July 2017 - Art & Artist Issue
VIE Magazine - The Voyager Issue - June 2017
VIE magazine 2017 March-April Cover South Walton Fashion Week
VIE Magazine - January/February 2017 - The Health & Beauty Issue
VIE Magazine - Nov/Dec 2016 The Sophisticate Issue
christian siriano vie magazine september october 2016 vie magazine
the modern minimalist issue
Summertime!
the culinary and couture issue march april 2016 vie magazine
the voyager issue alys beach vie magazine january february 2016
cultural issue vie magazine november december 2015
home and garden issue vie magazine september october 2015
the art and style issue vie magazine july august 2015
the wedding issue 2015 May June vie magazine
the food and fashion issue vie magazine march april 2015
the travel issue vie magazine january february 2015
the music issue vie magazine 2014 november december
The Animal Issue vie magazine september october 2014
the home and garden issue vie magazine july august 2014
the wedding issue vie magazine may june 2014
emeril lagasse food and fashion vie magazine
the men's issue january february 2014
the music issue november december 2013 vie magazine
the home and garden issue 2013 october september
the wedding issue vie magazine july august 2013
the artist issue may june 2013 vie magazine
the food and fashion issue march april 2013
the men's issue january february 2013 vie magazine
The Holiday Issue
the love issue july august 2012
the all american summer may june 2012
the entertainment issue march april 2012
the fashion issue vie magazine winter 2011
the home and garden issue vie magazine fall 2011
the anniversary edition vie magazine summer 2011
the wedding issue vie magazine spring 2011
vie magazine the holiday issue 2010 Dec
vintage swimsuits vie magazine 2010 Fall
judith march designer vie magazine summer 2010
wedding giveaway vie magazine spring 2010
holiday gift guide vie magazine winter 2009
emarketing explosion vie magazine fall 2009
tribute to mother's day vie magazine summer 2009
james and robert redford vie magazine spring 2009
zz top vie magazine fall winter 2008
project dreams vie magazine new york fashion week
Sign-up for VIEmail

Sign up for VIEmail

X

A LIFESTYLE