fbpx vie magazine subscribe button

The Making of a Cover

A Picture Is Worth a Thousand Words

By Lisa Marie Burwell

It’s been said that the front cover is the most valuable real estate you can have within the pages of a magazine, with the back cover as its rival for the best placement. We strive to create the most eye-popping visuals to help tell our feature story as it acts as a lead for the other articles found within, setting the stage for your viewing and reading pleasure. We’ve had the privilege of printing 121 editions of VIE over the last fifteen years and have had some amazing covers. That said, there is a turning point every couple of years in our creative process where we decide to take the magazine in a new direction to keep its spirit alive and thriving as we evolve to the next level. We feel that the incomparable Marisol Gullo, dressed in Chanel from head to toe on this stunning backlit cascading staircase next to her adorable pup, Piper, does just that.

Weeks and months before the magazine appears on the newsstands, our creative team is knee-deep in conjuring up ideas as we sit around a big table sharing what we want to see on our upcoming covers. It can take a few meetings before we finally decide which direction to head and what we want to say graphically and visually. The entire process is about telling a story, and we understand the importance of a cover, as it has an undeniable impact and presence on the life of a magazine. Once we land on the ethos of what we want to say, inspiration boards are created and finessed, locations are scouted, and props and styling are gathered to help create a space and place of what we want to create. Art directors, graphic designers, photographers, and filmmakers assemble to capture the perfect images and catch the behind-the-scenes outtakes that make great Instagram stories. Curating wardrobe, hair, and makeup, catering for the crew on the day of the shoot, watching the weather, creating backup plans, and a plethora of tiny decisions must be made to capture that one moment we are looking for. Most of all, the team and camaraderie help bring and create the magic and, of course, lots of talent and passion. The result here is Marisol looking chic and confident as she heads into a new chapter of her life. Read all about it in our feature article, “A Visual Masterpiece: Marisol Gullo Has a New Point of View.”

Lisa Burwell, Lisa Marie Burwell, VIE Magazine, Cornerstone Marketing & Advertising, The Idea Boutique
Lisa Marie Burwell at the Gullos’ home in Churchill Oaks, Santa Rosa Beach, Florida | Photo by Romona Robbins

If a picture is worth a thousand words, then a cover picture of a magazine might even be worth two thousand. So hats off and bravo to a team of consummate professionals, including photographer Romona Robbins and videographer Mark Little, along with our cover girl for being the reason this cover has a little more cachet and a new attitude! Creating something new in a world where many things are copied makes me smile, and I see something new here—something fresh. Thank you, Marisol, for opening your home to a crew of twelve as we rearranged furniture, raided your closet of designer treasures (and a strong shoe game!), and felt welcomed in your peaceful and gorgeous abode.

—To Life and Happiness!

Lisa Marie Burwell

CEO/Editor-in-Chief/Creative Director

Read Responsibly

December 2023, Holiday Issue, Christmas, VIE Magazine, Lisa Burwell, Cover, Gift Guide, Holidays
Marisol Gullo, Not Too Shabby, Home, Decor, Interior Design, Santa Rosa Beach, Churchill Oaks
VIE Magazine September 2023 Jay Mercado
VIE Magazine - The Art & Design Issue November 2021
VIE Magazine January 2021 Special Commemorative Edition
VIE Magazine September 2020 Wanderlust Issue, Fancy Camps, The Idea Boutique
VIE Magazine August 2020 Art & Culture Issue, Nathan Alan Yoakum Art
VIE Magazine - Architecture & Design Issue - July 2020
VIE Magazine - Decor and Home Issue - June 2020
VIE Magazine May 2020 Entertainment Issue, Leslie Odom Jr
VIE Magazine - April 2020 Culinary Issue
VIE Magazine March 2020 The Fashion Edit, VONDOM, Alys Beach Fl, Digital Graffiti, Tres Chic, isidro dunbar Modern Interiors, Digital Graffiti Festival
VIE Magazine February 2020 Health & Beauty Issue
VIE Magazine - Travel Issue - January 2020 - Tanzania Safari Cover
VIE Magazine - Women's Issue - December 2019 - Tina Brown Cover
VIE NOV19 Goodness Issue
VIE Magazine, September 2019 Art & Culture Issue, Paul Hanninen
VIE Magazine - August 2019 - The Architecture and Design Issue
VIE Magazine - July 2019 - The Artist Issue
VIE Magazine - June 2019 - Fashion Edit
VIE Magazine - May 2019 - Culinary Issue
VIE Magazine - April 2019 - The Health & Wellness Issue
VIE Magazine - Special Entertainment Edition - March 2019
VIE Magazine February 2019 Luxury Homes & Technology Issue with Robbie Antonio of Revolution Precrafted
VIE Magazine - January 2019 - Southern Sophisticate Issue Cover
VIE Magazine - Special Anniversary Travel Edition - December 2018
VIE Magazine - The Goodness Issue - November 2018
VIE Magazine - The Art & Culture Issue - October 2018
VIE Magazine - Home & Garden Issue - September 2018
VIE Magazine - August 2018 Animal Issue
VIE Magazine - July 2018 Architecture & Design Issue - Subscribe to the magazine!
VIE Magazine - June 2018 Travel & Tech Issue
VIE Magazine - May 2018 Couture Issue
VIE Magazine - The Culinary Issue - April 2018 Cover - Chef James Briscione and Brooke Parkhurst
VIE Magazine - The Entertainers Issue - March 2018
VIE Magazine - February 2018 Destination Travel Issue
VIE Magazine - January 2018 Health & Beauty Issue
VIE Magazine, The Sophisticate Issue, December 2017
VIE Magazine - November 2017 Art & Culture Issue
VIE Magazine - October 2017 Home & Garden Issue
VIE Magazine | September 2017 | The Stories and Storytellers Issue
VIE Magazine - The Adventure Issue - August 2017
VIE Magazine - July 2017 - Art & Artist Issue
VIE Magazine - The Voyager Issue - June 2017
VIE magazine 2017 March-April Cover South Walton Fashion Week
VIE Magazine - January/February 2017 - The Health & Beauty Issue
VIE Magazine - Nov/Dec 2016 The Sophisticate Issue
christian siriano vie magazine september october 2016 vie magazine
the modern minimalist issue
the culinary and couture issue march april 2016 vie magazine
the voyager issue alys beach vie magazine january february 2016
cultural issue vie magazine november december 2015
home and garden issue vie magazine september october 2015
the art and style issue vie magazine july august 2015
the wedding issue 2015 May June vie magazine
the food and fashion issue vie magazine march april 2015
the travel issue vie magazine january february 2015
the music issue vie magazine 2014 november december
The Animal Issue vie magazine september october 2014
the home and garden issue vie magazine july august 2014
the wedding issue vie magazine may june 2014
emeril lagasse food and fashion vie magazine
the men's issue january february 2014
the music issue november december 2013 vie magazine
the home and garden issue 2013 october september
the wedding issue vie magazine july august 2013
the artist issue may june 2013 vie magazine
the food and fashion issue march april 2013
the men's issue january february 2013 vie magazine
The Holiday Issue
the love issue july august 2012
the all american summer may june 2012
the entertainment issue march april 2012
the fashion issue vie magazine winter 2011
the home and garden issue vie magazine fall 2011
the anniversary edition vie magazine summer 2011
the wedding issue vie magazine spring 2011
vie magazine the holiday issue 2010 Dec
vintage swimsuits vie magazine 2010 Fall
judith march designer vie magazine summer 2010
wedding giveaway vie magazine spring 2010
holiday gift guide vie magazine winter 2009
emarketing explosion vie magazine fall 2009
tribute to mother's day vie magazine summer 2009
james and robert redford vie magazine spring 2009
zz top vie magazine fall winter 2008
project dreams vie magazine new york fashion week
Sign-up for VIEmail

Sign up for VIEmail