fbpx vie magazine subscribe button

Find Your Way Home with Corcoran Reverie

Corcoran Group Partners with Hilary Farnum-Fasth and Jacob Watkins

Photography courtesy of Corcoran Reverie

“After twenty-three years in real estate and the amazing success of Hilary & Reverie in such a short time, I wasn’t really looking for anything else,” says Hilary Farnum-Fasth. “I never expected that my reverie would come true and I would find myself affiliated with the Corcoran Group. This is truly the stuff that dreams are made of.”

The Corcoran Group, one of the world’s leading luxury real estate brokerages, was the only corporate firm that Hilary would ever consider partnering with, she says. The international firm has been an independent company for over fifty years; it was founded and cultivated by well-known entrepreneur Barbara Corcoran, who built the company on principles of customer service and the best quality properties—values that are instilled in each of its agents today. As fate would have it, the Corcoran Group did knock on Hilary’s metaphorical door earlier this year, and the Northwest Florida broker was overjoyed to answer.

“I thought my coworkers were pulling a prank on me when I got the call from Corcoran,” Hilary laughs, ever grateful that the international brand chose her boutique brokerage on 30-A, Hilary & Reverie, to partner with when they began looking into the Northwest Florida real estate market as an area for expansion. “Corcoran is the most prestigious firm in the world. They have had the highest sales across the board, including a $238 million New York City penthouse last January, which holds the record for the highest residential sale in the country. Their model to partner with independent brokerages is different from any other corporate firm—they approach potential partners in areas they feel are experiencing or about to experience substantial growth. Northwest Florida was only the fourth area they branched into—with Chicago, LA, and Orlando before us. We’re such a small area compared to the others, so it’s very telling of how strong our market is.”

A recruiter for the Corcoran Group had been following the quickly strengthening real estate industry in Northwest Florida—particularly the luxury vacation communities along Scenic Highway 30-A—for several years, monitoring the area for potential and particularly following Hilary’s impressive career with her brokerage. When it came time to get serious about partnering with a firm in the area, Corcoran knew where to look for local expertise.

When it came time to get serious about partnering with a firm in the area, Corcoran knew where to look for local expertise.

“It’s no secret that I adore Florida, and this miraculous string of beach towns has been on my mind for a very long time,” says Pamela Liebman, president and CEO of the Corcoran Group.I knew, though, that bringing the Corcoran brand to 30-A required alignment with a broker of uncommon reach and reputation. Fortunately, that’s exactly what we found in Hilary Farnum-Fasth. Her encyclopedic knowledge of these communities and her total fluency with the luxury real estate scene here makes her the perfect fit for the Corcoran brand.”

Hilary was humbled and excited to begin the new partnership, with the Northwest Florida brokerage branded as Corcoran Reverie under her leadership and that of partner Jacob Watkins, formerly of 30A Realty. Jacob had taken over the thirty-year-old 30A Realty a few years ago, giving it a stylish refresh while honoring its history in the area. He and Hilary met through being on the board of Food For Thought, a local nonprofit fighting child hunger in the area. According to Hilary, they frequently collaborated and partnered on advertising. “We always talked about partnering more closely, and when I got the call from Corcoran, I realized we had finally found a way to do it.”

Hilary and Jacob merged their companies, growing their team and nearly doubling their listing portfolio while also announcing the Corcoran Reverie affiliation this past April amid the COVID-19 pandemic, which was shutting down businesses around the world. It became the first virtual launch and simultaneous affiliate merger for the Corcoran Group. Corcoran Reverie now comprises over eighty real estate agents, luxury property specialists, and other professionals who are equipped to help buyers and sellers from any location with all their Northwest Florida real estate needs.

“I could not be more thrilled to merge the history, experience, and expertise of 30A Realty with the full-service brokerage of Hilary & Reverie to establish Corcoran Reverie,” says Jacob. “Corcoran Reverie will bring to the market a level of knowledge, service, and luxury that cannot be matched in Northwest Florida. This team represents the preeminent brokers and agents along the Emerald Coast, and we are looking forward to serving our customers and clients as Corcoran Reverie.”

Many northern residents are moving south to the sunny beach areas, while those in bigger cities are seeking more rural options where the virus is less prevalent.

In addition to truly bringing an expansion to the Northwest Florida real estate market that had not yet been realized, Hilary says another reason she wanted to partner with the Corcoran Group was so that her agents and those of 30A Realty could greatly benefit from the brand’s reach and assets for training, networking, and advertising. “I’m at the point in my career where I want to invest in my agents and build them up,” she says. “I realized when I sold over $100 million in real estate last year and my next best-performing agent sold $20 million, that didn’t feel good. I want them to go on to become CEOs or have their own brokerages and be successful. I knew this partnership created perfect timing for that and could help me help them.”

The numbers don’t lie—Northwest Florida’s beach communities have experienced a considerable influx of home sales as the world reels in the wake of COVID-19. Many northern residents are moving south to the sunny beach areas, while those in bigger cities are seeking more rural options where the virus is less prevalent. Hilary says her recent sales calls with Corcoran’s affiliates in places like New York and Miami have been interesting, as Northwest Florida is seeing practically the opposite result that more populated regions are facing.

Hilary Farnum-Fasth, Jacob Watkins, Hilary Reverie, 30A Realty, Corcoran Reverie, The Corcoran Group
The gorgeous luxury home at 26 North Founders Lane in WaterSound Beach also includes owner and guest access to the pristine WaterSound Beach Club. The facility has been recently updated to include an additional pool with a lazy river, a new restaurant and bar, and other improvements.

“Our 30-A area seems to be blessed beyond comprehension,” she admits. “There seems to be no other word for it. Whether it is because of supply and demand and whether this upward trend is sustainable remains to be seen as we move into the summer and fall seasons, but right now, we’re seeing enormous growth. COVID did shift things, and another big reason I wanted to partner with Corcoran was its connection to the Northeast as a New York–based company. For a few years, I have felt that we were going to need those connections to bring a new buyers’ pool into this area to introduce that world to our world. I thought it would be in the next three to five years, but because of COVID, that need was expedited, and thanks to Corcoran, we can make those primary and secondary home sales happen now.”

She continues, “A big part of Corcoran’s brand ethos and culture is in their tagline, ‘Live Who You Are.’ They’ve stayed on target with that campaign and mind-set, and it’s something we are proud to carry over at Corcoran Reverie as we help our buyers live their dreams of living who they are through our Northwest Florida beach lifestyle.”

— V —

For more information or to view properties, visit CorcoranReverie.com.

Read Responsibly

VIE Magazine - Architecture & Design Issue - July 2020
VIE Magazine - Decor and Home Issue - June 2020
VIE Magazine May 2020 Entertainment Issue, Leslie Odom Jr
VIE Magazine - April 2020 Culinary Issue
VIE Magazine March 2020 The Fashion Edit, VONDOM, Alys Beach Fl, Digital Graffiti, Tres Chic, isidro dunbar Modern Interiors, Digital Graffiti Festival
VIE Magazine February 2020 Health & Beauty Issue
VIE Magazine - Travel Issue - January 2020 - Tanzania Safari Cover
VIE Magazine - Women's Issue - December 2019 - Tina Brown Cover
VIE NOV19 Goodness Issue
VIE Magazine, September 2019 Art & Culture Issue, Paul Hanninen
VIE Magazine - August 2019 - The Architecture and Design Issue
VIE Magazine - July 2019 - The Artist Issue
VIE Magazine - June 2019 - Fashion Edit
VIE Magazine - May 2019 - Culinary Issue
VIE Magazine - April 2019 - The Health & Wellness Issue
VIE Magazine - Special Entertainment Edition - March 2019
VIE Magazine February 2019 Luxury Homes & Technology Issue with Robbie Antonio of Revolution Precrafted
VIE Magazine - January 2019 - Southern Sophisticate Issue Cover
VIE Magazine - Special Anniversary Travel Edition - December 2018
VIE Magazine - The Goodness Issue - November 2018
VIE Magazine - The Art & Culture Issue - October 2018
VIE Magazine - Home & Garden Issue - September 2018
VIE Magazine - August 2018 Animal Issue
VIE Magazine - July 2018 Architecture & Design Issue - Subscribe to the magazine!
VIE Magazine - June 2018 Travel & Tech Issue
VIE Magazine - May 2018 Couture Issue
VIE Magazine - The Culinary Issue - April 2018 Cover - Chef James Briscione and Brooke Parkhurst
VIE Magazine - The Entertainers Issue - March 2018
VIE Magazine - February 2018 Destination Travel Issue
VIE Magazine - January 2018 Health & Beauty Issue
VIE Magazine, The Sophisticate Issue, December 2017
VIE Magazine - November 2017 Art & Culture Issue
VIE Magazine - October 2017 Home & Garden Issue
VIE Magazine | September 2017 | The Stories and Storytellers Issue
VIE Magazine - The Adventure Issue - August 2017
VIE Magazine - July 2017 - Art & Artist Issue
VIE Magazine - The Voyager Issue - June 2017
VIE magazine 2017 March-April Cover South Walton Fashion Week
VIE Magazine - January/February 2017 - The Health & Beauty Issue
VIE Magazine - Nov/Dec 2016 The Sophisticate Issue
christian siriano vie magazine september october 2016 vie magazine
the modern minimalist issue
the culinary and couture issue march april 2016 vie magazine
the voyager issue alys beach vie magazine january february 2016
cultural issue vie magazine november december 2015
home and garden issue vie magazine september october 2015
the art and style issue vie magazine july august 2015
the wedding issue 2015 May June vie magazine
the food and fashion issue vie magazine march april 2015
the travel issue vie magazine january february 2015
the music issue vie magazine 2014 november december
The Animal Issue vie magazine september october 2014
the home and garden issue vie magazine july august 2014
the wedding issue vie magazine may june 2014
emeril lagasse food and fashion vie magazine
the men's issue january february 2014
the music issue november december 2013 vie magazine
the home and garden issue 2013 october september
the wedding issue vie magazine july august 2013
the artist issue may june 2013 vie magazine
the food and fashion issue march april 2013
the men's issue january february 2013 vie magazine
The Holiday Issue
the love issue july august 2012
the all american summer may june 2012
the entertainment issue march april 2012
the fashion issue vie magazine winter 2011
the home and garden issue vie magazine fall 2011
the anniversary edition vie magazine summer 2011
the wedding issue vie magazine spring 2011
vie magazine the holiday issue 2010 Dec
vintage swimsuits vie magazine 2010 Fall
judith march designer vie magazine summer 2010
wedding giveaway vie magazine spring 2010
holiday gift guide vie magazine winter 2009
emarketing explosion vie magazine fall 2009
tribute to mother's day vie magazine summer 2009
james and robert redford vie magazine spring 2009
zz top vie magazine fall winter 2008
project dreams vie magazine new york fashion week
Sign-up for VIEmail

Sign up for VIEmail